Digital Marketing News | blue2purple's official blog


DMA 2016 results are in!

Certification On Thursday 17 November, blue2purple was invited to the Digital Marketing Awards to celebrate the best cases and agencies the Belgian Digital Marketing industry has to offer. We are proud to announce that we won the Read more...


The team at the WEB SUMMIT!

Pièce jointe Annick and Laurence left the agency for a couple of days, took a flight and went to Lisbon, to the WEB SUMMIT! A small reminder of what the WEB SUMMIT is: It’s Europe’s largest technology Read more...


Les Bumper Ads prennent leur envol en Belgique

youtube-bumper-ads EN L’agence media digitale blue2purple, a misé sur les Bumper Ads, le tout nouveau format développé par Google, pour dynamiser le brand awareness de Brussels Airlines. C’est la première campagne lancée en Belgique mettant en Read more...


Programmatic Media Buying pour radio digitale

1 La publicité radio s’achète désormais via les plateformes de Programmatic Media Buying et n’est facturée que lorsqu’elle est écoutée. Un annonceur ne veut plus transmettre un message : il souhaite engager un dialogue avec son public-cible. Read more...


Google Performance Summit 2016

google-performance-summit-logo Hello! What a great week! Gaëtan Godart just spent a couple of days in San Francisco to attend the annual Google Performance Summit. It was such a great opportunity to discuss the future of Search, Read more...


Our Top 3 FAQ – Part I

Adwords This week we’re going to start a series of three articles, presenting you the 3 most frequently asked questions by our clients … and the answers ! Prepare yourself for some interesting info, or maybe Read more...


Building an Omni-Channel Strategy

Performance-mkt If you ask me what today’s biggest challenge for advertisers is, I would reply without any hesitation that it’s building an omni-channel strategy. The hottest topic for any business is how to measure the link Read more...


Enhancing The Google Display Network

Display A few weeks ago we explained why it is important for an advertiser to be there when the Search happens and how mobile presence plays an important role in this consumer behavior change. That’s why Read more...


Summer of 2015

Adwords Summer is over! Well, technically we still have 2 weeks of hot weather left, but look through the window and you’ll know what I’m talking about. While you were enjoying nice cocktails at beautiful beaches, Read more...


Being there when search happens

Think with google     You already must have heard it an infinite number of times: the consumers’ behavior is always changing, adapting to and evolving with new technologies and opportunities. This is especially true when it comes Read more...


Google steps into the Home Services Market

e-commerce   In March 2015, Amazon announced the launch of Home Services in the United States, a new section that allows users to hire 900 local service providers like plumbers, music teachers, painters,…   (Source: amazon.com/services) Read more...


New & Enhanced features on AdWords

Adwords   A while back, Google noticed that of the billions of daily searches made on their search platform, almost 20% were unique search querries. At the same time, Product inventories grew and shifted leaving a Read more...


Native Advertising

Native   What is it? Native advertising is a new way to advertise online. It matches the content and the form of the media on which it appears. For example, a sponsored article in between « normal » Read more...


ClickZ Toronto: Wrap-up

Digital-Summit   So we’ve had the chance to spend a few days in Toronto to follow the ClickZ Live conference! Next to the fact that we’ve discovered that Toronto is Canada’s largest city, that this amazing Read more...


Conversion Deduplication

Performance-mkt When digital marketing emerged beginning 2000, the landscape and consumer behavior were far less complex. There was only paid search; retargeting, social media and video advertising were only part of our wildest dreams. As marketing Read more...


A mobile Apps session

Mobile We had the honour of being invited to follow a session about mobile apps at Google Amsterdam. What a program, and what a set of speakers! How to best build and improve your mobile app, Read more...


Google introduces the Buy Button

e-commerce It was already announced in December of last year: Google is launching their own ‘Buy Button’, entering the online commerce. It will be deployed in the coming weeks, at first only on mobile devices. The Read more...


Building a mobile strategy

Mobile As the usage of smartphones still is rising, we cannot deny the fact that we are living in a mobile world where people are constantly being connected. Just look around you when you take the Read more...


Beginners Guide to Google Analytics

Google Analytics   Reading this means you probably have or manage a website. This is a huge step in the marketing of your business. The logic thing when owning a website is to set-up a webmetrics tool. Read more...


Key Tactics to Optimize Ecommerce Campaigns

e-commerce What have we learned at this year’s SES London? Here’s an overview of some key tactics to optimise ecommerce campaigns. Today, you cannot have a proper ecommerce website without having Google Shopping campaigns. If you already have Read more...


The Cookie Law – A reminder

coockie law   Need a refresh about cookies, and, more importantly, about the European legislation on the use of cookies ? What is a Cookie ? A cookie is used by a website’s owner to enhance the Read more...


Waiting for 2015

Performance-mkt 2014 is coming to an end. It was a wonderful year for blue2purple and the world of digital marketing, full of groundbreaking innovations, new ideas and results beyond expectations. We’re sure 2015 will be just Read more...


A better workflow management ?

Automation   It’s easier with bulk editing ! Prepare yourselves in time for the many changes you will have to make to your AdWords campaigns for Christmas, New Year’s Eve, etc. 1. Bulk editing: Settings & Read more...


Five Google features with a high potential

Adwords   Google keeps updating Adwords, adding new features, removing ones that don’t work and changing how these functions work. It is no surprise that Google Adwords still contains a lot of secrets for many people. Read more...


Google introduces “Dynamic Sitelinks”!

Adwords   These are automatically generated sitelinks that allow you to show more relevant pages to your (future) customers, making you save time, and work. But keep in mind that the dynamic sitelinks only show up Read more...


Product Listing Ads

Performance-mkt   Product Listing Ads are a great way to enhance consumer experience. It’s an easy way to promote your products on the Google Search Engine, by linking your product catalogue to your Merchant Center & Read more...


Merchant Center

e-commerce   Google Merchant Center is a tool which helps you upload your product listings to be used for Google Shopping, Product Listing Ads, and Google Commerce Search. This tool allows you to trigger your ads Read more...


Dynamic Remarketing

Automation Dynamic remarketing is a new way to reach customers with compelling ads that increase engagement and conversions. Your catalogue, linked to your merchant center, will give you the opportunity to launch this feature. Not only Read more...


Reporting SEA vs SEO

Reporting   Finally, there’s one single report that gives an overview of the organic (SEO) and paied results (SEA). This new report offers insights in what happens if we combine good organic positions and paied announcements. Read more...


The importance of the display network

Display   Having a great visibility is one of the most important goals a brand has. Google offers the possibility to increase your visibility all over the internet, by placing your ads on websites that are Read more...


Cookie Law

coockie law   Tracking cookies are commonly used in the world of SEA. They can provide valuable information about Internet users and their interests, allowing a better ad targeting and a more effective remarketing. However, the use Read more...