Is your Cookies Policy GDPR compliant with the Facebook technical specification ?

As you may know, the EU General Data Protection Regulation – GDPR – will be enforced from 25 May 2018. It affects all organizations that hold personal data on EU citizens, regardless of where the organization is based in the world. Implementing a data protection strategy that includes encryption and anti-malware security is vital.

Did you notice that Facebook recently changed its policy related to pixels usage ?

There are four main conditions of the user’s consent.

It is now compulsory to demand users’ permission in order to track them with the pixels on Facebook. Therefore, we advise you to install cookies alerts mentioning that information on your website.

In order to obtain consent, you should decide what the user must do to give his consent. Here are some of the most used ways by websites and apps to achieve this :
• Continue browsing after viewing a banner or notification.
• Remove a banner or notification.
• Click on a “I accept” button.

You will need to notify users that by doing any of these actions, they are giving you their consent. The cookie guide of the European regulatory body contains useful tips on this subject.

As a Google Premier Partner and GDPR compliant, blue2purple gives you access to a privileged hotline with Google if you have any questions.

Our experts at blue2purple can help you build the best solution for you, depending on the specificities of your website, the countries from which it can be accessed and how you use cookies and other storage technologies.

We propose a One Day Diagnostic session based on a workshop methodology with :

At the end of the day, you will own a concrete action plan. Be ready on time!

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