Google Analytics, measure your success

The WebMetrics data tracking gives you a general overview of the performance of an internet site and all the marketing channels.

Generally speaking, Google Analytics offers the possibility of calculating the return on investment of your online activities and proposes a benchmark for offline activities.

Analytics is not the only WebMetrics tool; other licensed tracking and trafficking software also offer the same kinds of statistics.

The parameters for a data tracking account are set in such a way that they correspond to the KPIs for each action.

Depending on the type of tracking required, blue2purple offers various types of services:

Basic package

Standard activation of a Google Analytics tracking account.

From the creation of the tracking code for implementation in your site source code to the exclusion of internal traffic in your company, this parametering gives you access to various basic reports offered by Google Analytics (number of visits, traffic sources, bounce rates, etc.).

Detailed tagging

Besides the standard package we also create specific tags to allow the tracking of ‘goals’ on your website.

A goal represents a specific action executed by a surfer on your site.

This package allows personalized tracking and generally meets a specific demand for certain key pages that are identified as bottlenecks or exit pages.

E-commerce tracking

This parametering collects data on the average basket, the revenues by traffic source, the return on investment, the margin on your online publicity actions in relation to your physical presence and all kinds of other data concerning the e-commerce performance of your website: profitability by product group, by geographical zone, by language version, etc.

Jump start package

Contractual services spread over 3 months, covering all basic, detailed and e-business configurations. The creation of an automatic dashboard, editing of a tagging guide and 10 hours of support are part of our training of your IT team.

We also offer a consultancy service throughout the various stages of implementation of the project.

If you cannot find a package that meets your expectations, we can offer you ad hoc services, training courses set to your needs and consultancy per project.