blue2purple: SEA expert and Analytics specialist.

Proactivity, expertise and growth are the keywords of online success. blue2purple develops so much more than just a working relationship. As a true partner, we act as the catalyst for your online activities.

The team spirit that drives all our workers impels them to share know-how and best practices. Ongoing dialogue and constant training yield factual data for the optimization of accounts.

The corporate culture of competition drives each worker to communicate the best results so as to set new sectoral benchmarks.

They allow us to propose variable compensation tables:

• performance-related (ROI, gross margin, CPA or CPT);
• volume-related (CPC).

Our basics:

• an internally developed bidding management platform
• the Google AdWords Professional certification of all our workers
• Google Analytics Consultant accreditation
• a multilingual team that addresses every Account in his/her native language

Whether in technical terms or in terms of tools, we have set ourselves the target to focus on performance.

Our team combines the skills and expertise in online strategy in order to define the exact key performance indicators. From the structuring of a campaign to analysis of the final results, we take the marketing timeframe and the seasonal character of your sector into account.

Our multilingualism is a plus for multinational campaigns, treated in their original language versions.

Our experience in different sectors such as retail, travel, motor cars, finance, FMCG, technology & publishers is a strength. The benchmarks set per sector allow us to optimize and interpret an agreed investment immediately.

What is more, each member of our team is certified after passing the professional accreditation exams currently in force.

A made-to-measure SEA campaign.

So which strategy?
CPC - cost per click, CPA - cost per acquisition, CPT - cost per thousand, ROI - return on investment? The campaign parameters are adjusted to match your objectives.

Whether your KPIs are directly linked to a business model or you prefer a growth of qualified traffic, blue2purple establishes adapted, personalized campaigns. Your project, placed in its setting step by step, undergoes an uncompromising validation.

Creation of a campaign branching - strategy structure, editorial drafting - copywriting, semantic analysis - keywording, data tracking, analysis of results, reporting and optimizations are part and parcel of the day-to-day management of any campaign.

A made-to-measure Analytics solution.

blue2purple offers you several types of services.
Whatever the size and shape of your company and the scale of your reporting requirements, we have a suitable answer.

From the “Jump Start” package to e-business data tracking, blue2purple makes it its business to create conversion codes up to the installation of an automated dashboard. All our missions are supported by hotline telephone access so as to keep pace with the development of your site.

Our specialists provide personalized contractual services and on-site training courses adapted to your IT department.