Certification examinations for digital platforms were designed to assess the Marketers’ knowledge of best practices (Google third-party policy) regarding online advertising. These exams must be regularly taken and passed in order to be recognized as an approved Marketing Specialist.
The AdWords certification exams were designed to assess the Marketers’ knowledge of the principles of online advertising, from basic to advanced levels. They notably cover the topics of value proposals for online advertising, campaign setup and management, performance evaluation, and optimization.
The Analytics certification exam is an individual test (Analytics Individual Qualification or Analytics IQ). It validates the Marketer’s understanding of the basic principles of digital analysis and of Google Analytics. It is displayed on the Google Partners public profile page.
The title of Google Analytics Certified Partner (GACP) is awarded to a service company that meets a certain number of strict criteria. Only the companies listed on the approved Analytics Partners page are recognized.
The DoubleClick certification exams refer to the Media Programmatic interface.
The Facebook Blueprint certification exam guarantees the highest level of mastery of the design, planning and optimization tools used in Facebook advertising as well as the knowledge of the recommended practices guaranteeing the best results.