Digital Marketing News | blue2purple's official blog


TV made smarter with DoubleClick

Google announced two new features in DoubleClick Bid Manager (DBM) that would help advertisers activate multi screens campaigns that would bridge digital and live TV efforts. According to a Google-commissioned Ipsos study, 80 percent of Read more...


Finance @Google Belgium

We attended the finance at Google Belgium, and here are our takeaways. Wishing you all a happy reading! This is the year of innovation, year that technology is a competitive advantage and the year that Read more...


The newest productivity updates for Adwords

It’s been a few months now that Google is updating their new Adwords interface. They announced in March that they would launch some very useful new features such as an account performance score and a Read more...


A Summer Party to remember

May 31 was a day to remember for blue2purple. The sunny weather and 30° degrees heat, made our Summer Party an actual SUMMER party! There was plenty of good food and drinks. Yes, we heard Read more...


Google launches the responsive search ads

Earlier last month, Google launched a new kind of ad format which allows you to enter several different combinations, adwords then selects the best performing combination. These ads that use Google’s machine learning to optimize Read more...


Instagram to allow one hour videos

Considering doing away with video length constraints, Instagram is preparing to launch a new feature that will let users post long-form clips of up to an hour, according to the Wall Street Journal. This new Read more...


New Travel Ad Solutions

Highly fluctuating prices and conditions are the cause for a difficulty to be relevant in the right moment as well as in the right context. Facebook is trying to tackle the issue by working on Read more...