Affiliation, is the most known form of performance marketing. For a business the aim is to reward an affiliate according to the obtained conversion volume on his website. In other words, this consists of putting in place an attractive affiliation program.
blue2purple brings you its vertical benchmarks and experience in order to always make you pay the right price for every business opportunity. The golden rule is to correctly manage the de-duplication and validation process that blue2purple can manage via CRM systems and Tag Management.
When managed correctly this channel has proven to be very effective with a positive ROI across the main top platforms such as Awin, NetAffiliation, Tradedoubler, and many others.