It’s the easiest way to engage directly with your audience. Search is the place where people give the strongest signals about what they want and the interests they have at the moment of making a search. You’re not pushing information to them, they’re asking for it. In this marketing the customer also goes through different stages (why wouldn’t he?!) of the buying cycle, this is where your strategy needs to be adapted accordingly to every step of this cycle. Because even if the user tells you what he wants, this doesn’t mean he’s ready to buy your product or service. It’s up to you to be as complete as you can.
Search engines offer the possibility to advertisers to buy ad placements thanks to a bid system based on keywords. This is called search engine advertising, or paid referal of your website. This form of internet marketing gives you the possibility to market your website to customers looking for your service or product. With Google having such a central place in the customer buying cycle, it’s very important to have these campaigns right. Through this platform blue2purple can help you promote your products, promotions and attract your customers, in real-time, with adapted messages according to their search query. The campaigns are launched, analysed and continuously optimised throughout those findings.