Mobile landscape in Belgium
Flash news! Google just released the latest numbers on smartphone use in Belgium. Google has driven this study in collaboration with IPSOS. Here's some of the data from the Google's presentation at the blue2purple's seminar at Googleplex. The trends are just incredible. Get it while it’s hot ! - Smartphones Penetration in Belgium: 22% adopted it. National representative population 16+, n=1.000 - Smartphones always with you: 72% never leave home without it. Private smartphone users who use the Internet in general, Smartphone n=1.000 - Smartphones are used everywhere: 96% at home, 70% on the go and 69% at work. Private smartphone users who use the Internet in general, Smartphone n=1.000 - Smartphones user are avid video watchers: 62% watch video and 10% use video at least one a day. Private smartphone users who use the Internet in general, Smartphone n= 1.000 - Smarthpone users are social networkers: 71% visit social networks and 31% visit at least once a day. Private smartphone users who use the Internet in general, Smartphone n= 1.000 - Smartphones are used while multi-tasking: 80% use their smartphone while watching TV, using the internet, listening to music and other things. Private smartphone users who use the Internet in general and who were online yesterday with their smartphone, Smartphone n= 632 - The ultimate shopping companion: 65% have researched a product or service on their phone. Private smartphone users who use the internet in general, Smartphone n= 1.000 - Information seekers take action: 79% of users have looked for local information and 84% have taken action as a result. Private smartphone users who use the Internet in general, Smartphone n= 1.000 - Research that starts smartphones leads to purchase across channels: 23% purchase via computer while 21% purchase offline. Private smartphone users who use the Internet in general, Smartphone n= 1.000 - Smartphones are an emerging point of purchase: 14% of users have purchased a product/service on their smartphone and 52% of these shoppers made a purchase in the past month. Private smartphone users who use the Internet in general, Smartphone n= 1.000 - Smartphone owners across the globe: The country with the most smartphone owners is Saudi Arabia (60%) while the country with the lowest number is Japan with 20% -And the final percentage is: 85% of smartphone users notice mobile ads. Private smartphone users who use the Internet in general, Smartphone n= 1.000 Please don’t forget to consider the mobile into your marketing objectives and campaigns. Once you’ve seen the stats, you have no more excuses.
by b2p Dream Team - 16/05/12
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