81%
of consumers go online to see if a product is available before actually going to the shop
85%
increase in search volume including “where to buy”, over a 2-year period
61%
of consumers will buy their Christmas presents from a retailer they haven’t tried before
125%
increase in search volume during Black Friday
Your customers’ media use defines tomorrow’s challenges. Competitive advantage is no longer created solely online. Breaking silos isn’t an option any more.
Because in the long run, cost cutting isn’t a strategy and the more sustainable method is to create value by spotting growth opportunities. Decoding digital signals forecasts the trends in your market.
Choose the best channels in combination with the most appropriate audiences so that every Euro you invest is reused in a double leverage effect in order to achieve your business targets.
At the crossroads of evolving technological skills, digital marketing is not just about data-based decision-making or driving by sight based on a seasonal history.
A professional training program is key to the success of your strategy for keeping talent in your Marketing Department.
Maintaining the most advanced levels of expertise in their multi-field team and thus enabling the most complex digital strategies to be built is every CMO’s goal.
The latest digital marketing news
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https://youtu.be/cI_WMPSI7uk On February 7th, our blue2purple team from Brussels and from Madagascar offered starter kits, composed by different materials, and blackboards to malagasy’s students. [...]
Facebook makes more accessible the user data processing
Since February 27th, Facebook has introduced a new feature for custom audiences. Users already had the opportunity to know why they were likely to see [...]
What is O2O traffic ?
[mobilosoft] "Traditional" e-commerce is disappearing to make room for a synergy between online shopping and physical shopping. This is also known as connected commerce. O2O [...]