71%
of Belgians searched online for a product or service to buy
Hootsuite
75%
of total marketing budget will go to digital marketing by 2021
Hootsuite
4X
as many consumers would rather watch a video than read to learn about a product
eMarketer
38%
of Belgians believe that new technologies offer more opportunities than risks
Hootsuite
Your customers’ media use defines tomorrow’s challenges. Competitive advantage is no longer created solely online. Breaking silos isn’t an option any more.
Because in the long run, cost cutting isn’t a strategy and the more sustainable method is to create value by spotting growth opportunities. Decoding digital signals forecasts the trends in your market.
Choose the best channels in combination with the most appropriate audiences so that every Euro you invest is reused in a double leverage effect in order to achieve your business targets.
At the crossroads of evolving technological skills, digital marketing is not just about data-based decision-making or driving by sight based on a seasonal history.
A professional training program is key to the success of your strategy for keeping talent in your Marketing Department.
Maintaining the most advanced levels of expertise in their multi-field team and thus enabling the most complex digital strategies to be built is every CMO’s goal.
The latest digital marketing news
NewB collaborated with blue2purple for the digital approach of their fundraising campaign
NewB, a future ethical, local and sustainable Belgian bank, has called on blue2purple's expertise for the strategy and digital distribution of its fundraising campaign. [...]
Laurence Baeten is appointed Managing Director of blue2purple responsible for operations in Belgium
Annick Vandersmissen, CEO of blue2purple, is leaving for other horizons and is handing the reins over to Laurence Baeten – currently Client Service Director – [...]
Augmented reality in advertising, the new “must adopt” in order to attract new consumers’ generation?
With more than 4000 ads viewed per day, it is understandable that consumers consider them as intrusive and lose interest. Thanks to artificial intelligence and [...]