95%
of the world’s purchases will be made online by 2040.
Nasdaq
71%
of shoppers think they’ll get a better deal online than in a real store
Media Lounge
51%
of online purchases come from a marketplace, compared with 21% from a retailer and 20% from the brand’s own site (or application)
Salesforce
93%
increase in online sales from social networks over the last 5 years
Media Lounge
Your customers’ media use defines tomorrow’s challenges. Competitive advantage is no longer created solely online. Breaking silos isn’t an option any more.
Because in the long run, cost cutting isn’t a strategy and the more sustainable method is to create value by spotting growth opportunities. Decoding digital signals forecasts the trends in your market.
Choose the best channels in combination with the most appropriate audiences so that every Euro you invest is reused in a double leverage effect in order to achieve your business targets.
At the crossroads of evolving technological skills, digital marketing is not just about data-based decision-making or driving by sight based on a seasonal history.
A professional training program is key to the success of your strategy for keeping talent in your Marketing Department.
Maintaining the most advanced levels of expertise in their multi-field team and thus enabling the most complex digital strategies to be built is every CMO’s goal.
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