
2008
- blue2purple is founded by Annick Vandersmissen and Cédric Donck
- blue2purple became Google Partner
2009
- Annick is designated DEM Task Force Leader by the interactive Advertising Bureau (IAB)
2010
- b2p moved to Avenue de Fré
- First convention What's Next Digital organized with Google
2011
- blue2purple is officially recognized as a digital performance agency
2012
- b2p Madagascar is founded in december
- First participation to blood donation organized by La Coix Rouge
2013
- blue2purple arrranged the sending of 2 tons of rice to Burkina Faso
2014
- blue2purple launched Addexing, an automated stock management tool on Google Ads
2015
- blue2purple won the Digital Marketing Awards
- Move to 523 avenue Louise
2016
- blue2purple won the Digital Marketing Awards
- Google Analytics Certification
2017
- First Facebook Blueprint certification in Belgium
- Google Data Studio Certification
2018
- blue2purple became a digital consultancy agency
- blue2purple's 10th anniversary
- Google Optimize & Tag Manager certification

2019
- blue2purple launched the in-house consulting
- Laurence Baeten became Managing Director of blue2purple

To be continued…
Our philosophy
Your success is an integral part of the blue2purple dynamic.
Our motivation: enabling growth.
You, your employees and ours, projects never attempted until now… and especially your digital aspirations.
Our priorities are based on YOU.
EMPOWERMENT
You are the center of all our attention. Sharing knowledge creates success. Choosing blue2purple gives you access to exclusive conferences and events like Virtuology Digital Week, with its essential What’s Next Digital, Lisbon Web Summit and Belgian Delegation, not to mention Digital Champ’s Open Sessions.
All of these moments are geared to you. For you, by us… to help you get in tune with tomorrow’s digital marketing trends.
#StrongAloneUnstoppableTogether. That’s the recipe for fruitful collaboration, motivated by common challenges and goals. The experts in the Purple Team become partners to your success by using their skills to serve your needs.
REAL COMPLICITY
Whether you are a client, team member, partner or provider, your relationship with blue2purple is a long-term one. Success is a matter of regular dialog based on mutual trust.
We have nothing to hide. We believe in creating a genuine complicity with you since you are entrusting us with your brand. Our ethics are simple: you deserve full transparency. Let’s dare to risk failure together so we never miss a chance for success.
Making the step to outsourcing is never an easy thing to do. This is an essential element of the principle of transparency dear to blue2purple. Our company policy thus lets you keep full control over all activities managed by the Purple Team.
AGILITY
Agility, or the concept of the infinite loop. From one iteration to the next, we mustn’t shackle our ambitions or the means to achieve them. Our performance has to be in line with a strategy of continuous optimization, without hindering our ability to create, together, the perfect match between the ideal campaign and its optimal execution.
You are unique and in the best position in your sector of activity to define your business targets.
Digital marketing is growing exponentially in terms of inventories and opportunities. Being at the cutting edge of technology puts us one step ahead of the rest. blue2purple will create a leverage effect between your business objectives and the results obtained.
Our team


Laurence Baeten
Managing Director


Nicolas Beguin
Marketplace Advertising
Director


Emilie Huybrechs
Digital
Strategy
Manager


Karima Neveu
Client Service Director


Nathalie Terwingen
Head of Business Development


Antoine Struelens
Digital Project Lead


Lisa Diamant
Head of Digital
Project


Adèle
Operations Manager


Rebecca Van Vaerenbergh
Senior Digital
Strategist


Harold Thuysbaert
Digital Account
Executive


Bruno Durbecq
Head of Media


Alexis Draguet
Search Advertising Expert


Larissa
Search Advertising
Executive


Sophie Sior
Senior Programmatic
Consultant


Marie Delrue
Senior Strategy Consultant


Thomas Dewez
Digital Strategy Consultant


Quentin Thielemans
Digital Strategy Consultant


Lucie Poliart
Senior Search
Advertising Expert


Lucia
Search Advertising
Expert


Olivia
Search Advertising
Executive


Femke Deweer
Social Advertising
Expert


Sofia
Social Advertising
Executive


Ruby
Social Advertising
Expert


Simon Crabbé
Programmatic
Consultant


Yves
Programmatic
Expert


Mattis
Programmatic
Expert


Jason
Programmatic
Executive


Auriane Mauyen
Public Relations
Coordinator


Christelle
Public Relations
Executive


Cédric Donck
Co-Founder


Annick Vandersmissen
Co-Founder


Gregoire de Neve
Chief Financial
Officer


Laurence Vandersmissen
Senior HR & Admin. Executive


Raoul Detry
Finance Director


Remy Sales
Accountant


Chloé Joly
Office
Executive
Certifications




