About us2019-09-30T13:37:12+00:00

2008

  • blue2purple is founded by Annick Vandersmissen and Cédric Donck
  • blue2purple became Google Partner
image en 2008

2009

  • Annick is designated DEM Task Force Leader by the interactive Advertising Bureau (IAB)

2010

  • b2p moved to Avenue de Fré
  • First convention What's Next Digital organized with Google

2011

  • blue2purple is officially recognized as a digital performance agency

2012

  • b2p Madagascar is founded in december
  • First participation to blood donation organized by La Coix Rouge

2013

  • blue2purple arrranged the sending of 2 tons of rice to Burkina Faso

2014

  • blue2purple launched Addexing, an automated stock management tool on Google Ads

2015

  • blue2purple won the Digital Marketing Awards
  • Move to 523 avenue Louise

2016

  • blue2purple won the Digital Marketing Awards
  • Google Analytics Certification

2017

  • First Facebook Blueprint certification in Belgium
  • Google Data Studio Certification

2018

  • blue2purple became a digital consultancy agency
  • blue2purple's 10th anniversary
  • Google Optimize & Tag Manager certification

To be continued…

Our philosophy

Your success is an integral part of the blue2purple dynamic.

Our motivation: enabling growth.
You, your employees and ours, projects never attempted until now… and especially your digital aspirations.

Our priorities are based on YOU.

EMPOWERMENT

You are the center of all our attention. Sharing knowledge creates success. Choosing blue2purple gives you access to exclusive conferences and events like Virtuology Digital Week, with its essential What’s Next Digital, Lisbon Web Summit and Belgian Delegation, not to mention Digital Champ’s Open Sessions.

All of these moments are geared to you. For you, by us… to help you get in tune with tomorrow’s digital marketing trends.

#StrongAloneUnstoppableTogether. That’s the recipe for fruitful collaboration, motivated by common challenges and goals. The experts in the Purple Team become partners to your success by using their skills to serve your needs.

REAL COMPLICITY

Whether you are a client, team member, partner or provider, your relationship with blue2purple is a long-term one. Success is a matter of regular dialog based on mutual trust.

We have nothing to hide. We believe in creating a genuine complicity with you since you are entrusting us with your brand. Our ethics are simple: you deserve full transparency. Let’s dare to risk failure together so we never miss a chance for success.

Making the step to outsourcing is never an easy thing to do. This is an essential element of the principle of transparency dear to blue2purple. Our company policy thus lets you keep full control over all activities managed by the Purple Team.

AGILITY

Agility, or the concept of the infinite loop. From one iteration to the next, we mustn’t shackle our ambitions or the means to achieve them. Our performance has to be in line with a strategy of continuous optimization, without hindering our ability to create, together, the perfect match between the ideal campaign and its optimal execution.

You are unique and in the best position in your sector of activity to define your business targets.

Digital marketing is growing exponentially in terms of inventories and opportunities. Being at the cutting edge of technology puts us one step ahead of the rest. blue2purple will create a leverage effect between your business objectives and the results obtained.

Our team

AVDS

Annick Vandersmissen

Chief Executive Officer

Laurence Baeten
Client Service Director

Nicolas Beguin

Operations Director

Adèle

Operations Manager

Karima Neveu

Digital Strategy Manager

Lisa Diamant

Digital Strategy

Manager

Gaëtan Meert

Digital Strategy Consultant

Thomas Dewez

Digital Strategy Consultant

Rebecca Van Vaerenbergh

Digital Media

Strategist

Quentin Thielemans

Digital Strategy Consultant

Bruno Durbecq

Head of Search

Lucie Poliart

Senior Search

Advertising Expert

Vincent Mathys

Search 

Expert

Alexis Draguet

Search
Expert

Lucia

Search Advertising 

Expert

Prisila

Search Advertising
Officer

Marcel

Search Advertising
Executive

Antoine Struelens

Head of Social

Nathan Schneider

Social Advertising

Expert

Femke Deweer

Social Advertising
Expert

Ruby

Social Advertising

Expert

Sofia

Social Advertising
Executive

Morris

Social Advertising
Executive

Simon Crabbé

Programmatic

Expert

Sophie Sior

Programmatic
Expert

Yves

Programmatic

Expert

Mattis

Programmatic
Expert

Joe

Programmatic
Executive

Auriane Mauyen

Public Relations
Coordinator

Hervé

Public Relations

Officer

Cédric Donck

Co-Founder

Gregoire de Neve

Chief Financial
Officer

Laurence Vandersmissen

Senior HR & Admin. Executive

Raoul Detry

Finance Director

Remy Sales

Accountant

Chloé Joly

Office
Executive

We have contributed to their digital success

Learn more

Testimonials

blue2purple is the partner that allowed us to focus on our core business. Our team was genuinely delighted with the positive impact that their work had on our sales.
Pierre Lother, CEO @ Motorkit
Every Wednesday, there is fierce competition in the theaters. Crossing data from musical audiences with common movie preferences was a winning bet. To boost qualitative interest around a “thriller fan” target, we tested new audiences, merged inventories and dared to feed the moviegoers’ curiosity.
Deidre Keustermans, Marketing Director @ 20th Century Fox
Before choosing Auto 5, all the good reasons are there. Anticipating service requests, planning the stock, providing the best service in our mounting shops and reducing wait times… For us, everything that enables us to improve the Auto 5 experience is taken into account. Positioning on specific audiences and analyzing behavior in our core targets is the way to provide the most efficient response to their needs.
Pierre-Alain Tapernoux, Digital & Consumer Marketing Manager