About us - blue2purple

2008

blue2purple is founded by Annick Vandersmissen and Cédric Donck
blue2purple became Google Partner

2009

Annick is designated DEM Task Force Leader by the interactive Advertising Bureau (IAB)

2010

b2p moved to Avenue de Fré
First convention What's Next Digital organized with Google

2011

blue2purple is officially recognized as a digital performance agency

2012

b2p Madagascar is founded in december
First participation to blood donation organized by La Coix Rouge

2013

blue2purple arrranged the sending of 2 tons of rice to Burkina Faso

2014

blue2purple launched Addexing, an automated stock management tool on Google Ads

2015

blue2purple won the Digital Marketing Awards
Move to 523 avenue Louise

2016

blue2purple won the Digital Marketing Awards
Google Analytics Certification

2017

First Facebook Blueprint certification in Belgium
Google Data Studio Certification

2018

blue2purple became a digital consultancy agency
blue2purple's 10th anniversary
Google Optimize & Tag Manager certification

To be continued…

Our philosophy

Your success is an integral part of the blue2purple dynamic.

Our motivation: enabling growth.
You, your employees and ours, projects never attempted until now… and especially your digital aspirations.

Our priorities are based on YOU.

EMPOWERMENT

You are the center of all our attention. Sharing knowledge creates success. Choosing blue2purple gives you access to exclusive conferences and events like Virtuology Digital Week, with its essential What’s Next Digital, Lisbon Web Summit and Belgian Delegation, not to mention Digital Champ’s Open Sessions.

All of these moments are geared to you. For you, by us… to help you get in tune with tomorrow’s digital marketing trends.

#StrongAloneUnstoppableTogether. That’s the recipe for fruitful collaboration, motivated by common challenges and goals. The experts in the Purple Team become partners to your success by using their skills to serve your needs.

REAL COMPLICITY

Whether you are a client, team member, partner or provider, your relationship with blue2purple is a long-term one. Success is a matter of regular dialog based on mutual trust.

We have nothing to hide. We believe in creating a genuine complicity with you since you are entrusting us with your brand. Our ethics are simple: you deserve full transparency. Let’s dare to risk failure together so we never miss a chance for success.

Making the step to outsourcing is never an easy thing to do. This is an essential element of the principle of transparency dear to blue2purple. Our company policy thus lets you keep full control over all activities managed by the Purple Team.

AGILITY

Agility, or the concept of the infinite loop. From one iteration to the next, we mustn’t shackle our ambitions or the means to achieve them. Our performance has to be in line with a strategy of continuous optimization, without hindering our ability to create, together, the perfect match between the ideal campaign and its optimal execution.

You are unique and in the best position in your sector of activity to define your business targets.

Digital marketing is growing exponentially in terms of inventories and opportunities. Being at the cutting edge of technology puts us one step ahead of the rest. blue2purple will create a leverage effect between your business objectives and the results obtained.

Our team

Laurence Baeten
Managing Director

Nicolas Beguin

Operations Director

Adèle

Operations Manager

Lisa Diamant

Digital Strategy

Manager

Rebecca Van Vaerenbergh

Digital Media

Strategist

Gaëtan Meert

Digital Strategy Consultant

Bruno Durbecq

Head of Search

Alexis Draguet

Search
Expert

Prisila

Search Advertising
Officer

Larissa

Search Advertising
Executive

Nathan Schneider

Social Advertising

Expert

Morris

Social Advertising
Executive

Sophie Sior

Programmatic
Expert

Joe

Programmatic
Executive

Karima Neveu

Digital Strategy Manager

Marie Delrue

Senior Digital Consultant

Thomas Dewez