2008
- blue2purple is founded by Annick Vandersmissen and Cédric Donck
- blue2purple became Google Partner
2009
- Annick is designated DEM Task Force Leader by the interactive Advertising Bureau (IAB)
2010
- b2p moved to Avenue de Fré
- First convention What's Next Digital organized with Google
2011
- blue2purple is officially recognized as a digital performance agency
2012
- b2p Madagascar is founded in december
- First participation to blood donation organized by La Coix Rouge
2013
- blue2purple arrranged the sending of 2 tons of rice to Burkina Faso
2014
- blue2purple launched Addexing, an automated stock management tool on Google Ads
2015
- blue2purple won the Digital Marketing Awards
- Move to 523 avenue Louise
2016
- blue2purple won the Digital Marketing Awards
- Google Analytics Certification
2017
- First Facebook Blueprint certification in Belgium
- Google Data Studio Certification
2018
- blue2purple became a digital consultancy agency
- blue2purple's 10th anniversary
- Google Optimize & Tag Manager certification
2019
- blue2purple launched the in-house consulting
- Laurence Baeten became Managing Director of blue2purple
To be continued…
Our philosophy
Your success is an integral part of the blue2purple dynamic.
Our motivation: enabling growth.
You, your employees and ours, projects never attempted until now… and especially your digital aspirations.
Our priorities are based on YOU.
EMPOWERMENT
You are the center of all our attention. Sharing knowledge creates success. Choosing blue2purple gives you access to exclusive conferences and events like Virtuology Digital Week, with its essential What’s Next Digital, Lisbon Web Summit and Belgian Delegation, not to mention Digital Champ’s Open Sessions.
All of these moments are geared to you. For you, by us… to help you get in tune with tomorrow’s digital marketing trends.
#StrongAloneUnstoppableTogether. That’s the recipe for fruitful collaboration, motivated by common challenges and goals. The experts in the Purple Team become partners to your success by using their skills to serve your needs.
REAL COMPLICITY
Whether you are a client, team member, partner or provider, your relationship with blue2purple is a long-term one. Success is a matter of regular dialog based on mutual trust.
We have nothing to hide. We believe in creating a genuine complicity with you since you are entrusting us with your brand. Our ethics are simple: you deserve full transparency. Let’s dare to risk failure together so we never miss a chance for success.
Making the step to outsourcing is never an easy thing to do. This is an essential element of the principle of transparency dear to blue2purple. Our company policy thus lets you keep full control over all activities managed by the Purple Team.
AGILITY
Agility, or the concept of the infinite loop. From one iteration to the next, we mustn’t shackle our ambitions or the means to achieve them. Our performance has to be in line with a strategy of continuous optimization, without hindering our ability to create, together, the perfect match between the ideal campaign and its optimal execution.
You are unique and in the best position in your sector of activity to define your business targets.
Digital marketing is growing exponentially in terms of inventories and opportunities. Being at the cutting edge of technology puts us one step ahead of the rest. blue2purple will create a leverage effect between your business objectives and the results obtained.
Our team
Laurence Baeten
Managing Director
Nicolas Beguin
Operations Director
Adèle
Operations Manager
Lisa Diamant
Digital Strategy
Manager
Rebecca Van Vaerenbergh
Digital Media
Strategist
Gaëtan Meert
Digital Media
Strategist
Bruno Durbecq
Head of Search
Alexis Draguet
Search
Expert
Larissa
Search Advertising
Executive
Sophie Sior
Programmatic
Expert
Karima Neveu
Digital Strategy Manager
Marie Delrue
Senior Digital Consultant
Thomas Dewez
Digital Strategy Consultant
Quentin Thielemans
Digital Strategy Consultant
Lucie Poliart
Senior Search
Advertising Expert
Lucia
Search Advertising
Expert
Marcel
Search Advertising
Executive
Olivia
Search Advertising
Executive
Femke Deweer
Social Advertising
Expert
Antoine Struelens
Head of Social
Sofia
Social Advertising
Executive
Ruby
Social Advertising
Expert
Simon Crabbé
Programmatic
Expert
Yves
Programmatic
Expert
Mattis
Programmatic
Expert
Auriane Mauyen
Public Relations
Coordinator
Christelle
Public Relations
Executive
Cédric Donck
Co-Founder
Annick Vandersmissen
Co-Founder
Gregoire de Neve
Chief Financial
Officer
Laurence Vandersmissen
Senior HR & Admin. Executive
Raoul Detry
Finance Director
Remy Sales
Accountant
Chloé Joly
Office
Executive
Certifications
We have contributed to their digital success
Testimonials
“blue2purple is the partner that allowed us to focus on our core business. Our team was genuinely delighted with the positive impact that their work had on our sales.”
“Every Wednesday, there is fierce competition in the theaters. Crossing data from musical audiences with common movie preferences was a winning bet. To boost qualitative interest around a “thriller fan” target, we tested new audiences, merged inventories and dared to feed the moviegoers’ curiosity.”
“Before choosing Auto 5, all the good reasons are there. Anticipating service requests, planning the stock, providing the best service in our mounting shops and reducing wait times… For us, everything that enables us to improve the Auto 5 experience is taken into account. Positioning on specific audiences and analyzing behavior in our core targets is the way to provide the most efficient response to their needs.“