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Introduction to the Development of Digital Marketing Campaigns
This course helps you understand what clients do when they visit your website. By getting to know the types of signals that grab their attention, you can create marketing strategies that will provide you with measurable results for traffic that is increasingly more qualified.
Build your Brand with Marketing Video
You will learn how to develop a video strategy and accurately predict what efforts you will need to make in this plan. You will be able to spot your brand’s opportunities for video marketing and use high-performance tools to analyze your current video environment.
Digital Maturity Map
How can you keep from getting lost in the wave of digital marketing? What are the online avenues for growth that relate to your business? How can you map your online strengths and the opportunities to implement? Is your marketing budget in line with your goals? What is the best timing for a particular initiative? DMM is an easy-to-use tool that, in a few clicks and some twenty questions, gives you a detailed analysis of your digital maturity at any given time.
Rich Media & Video Marketing
Automatic creation of digital content based on the use of data flows is limitless. Machine learning coupled with dynamic remarketing lets digital platforms create infinite combinations of elements collected from the start of traffic on your site. Web design skills are now just the background of an expertise is built around targeting audiences and collecting data.