The behavior of an online consumer is different from that of an offline customer. The creative digital approach cannot be the same as the one developed for the aforementioned media. It must also adopt the online codes. In digital, we use the data signals to enhance our creations.
This course provides training for any creative agency wishing to better master digital formats and when to use them, with specific focus on the particular areas of strategic approach to online consumers.
What format, for what type of message, at what point in the consumer journey, with what dissemination pressure and for how long?