addexing automatically classifies a product catalogue via an XML-feed. Thanks to the classification, the tool can create adgroups and keywords, adapt ads (by price, promotions, etc..) and controls that an active ad always links directly to the product page. The tool decreases the cost for product related keywords, increases the quality of the ads thanks to the announced pricing, promotion or other informations of the feed and the deeplinking and enhances the QualityScore of the account. A must have for every ecommerce that uses Adwords.
More info : www.addexing.com
Brand new Playbook !