In 2020, the rise of mobile in our everyday life is something you couldn’t miss.
According to the Global Mobile Trends of GSMA, there were 3.6 billion mobile internet users in 2018 (for a global penetration rate of 47%). In 2025, this number will rise to 5.0 billion users (with a 61% global penetration rate).
Optimizing your website to deliver a seamless mobile experience is a real key to offer the best digital consumer journey.
This being said, a large number of websites are still offering a painful experience while browsing on mobile. Did you know that several tools can help you evaluate if your website is ready for mobile?
The Google Mobile-Friendly Test is the easiest way to evaluate the average mobile performance. For a more detailed analysis, the PageSpeed Insights mobile report is a good start to evaluate the pain points and what can be done to solve them.
As a Search advertiser, having mobile-friendly landing pages is a key element of the quality score (part of the so-called landing page experience) resulting in a better ad rank and a decreased cost. In 2015, Google announced the development of an open-source HTML framework: AMP or Accelerated Mobile Pages, enabling website developers to create fast-loading landing pages resulting in a seamless user experience. According to different sources, it could load web pages in less than one second and use 10 times fewer data than regular pages).
Considering that 25% of users will leave the website if the page doesn’t load in 6 seconds, implementing Accelerated Mobile Pages seems to be the best move you can make.