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So far Auriane Mauyen has created 712 blog entries.
Google decided to end the use of broad match modifier match type. So what will be the impact of one of the most significant changes in Paid Search? As of July, phrase match type will [...]
Based on a Webinar given by the Mobile Marketing Association in January, we focus on Gamification.On this topic, we will analyze 4 main points to make the most out of mobile gaming growth: 1. Mobile [...]
Some of you may have heard that iOS14 will soon enforce new privacy policies for their app ecosystem, in the sense that all app developers will be forced to ask their users for consent to use their [...]
After several years of experience in various areas of digital marketing, including VandenBorre and iProspect, Emilie comes back to blue2purple. With her expertise, her knowledge of digital marketing and her team management skills, she takes [...]
It seems obvious that over the years the way people consume video has changed, your audience is splitted towards different channels mainly because of the emergence of online TV. Indeed it seems that alternative [...]
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What’s on the agenda:
Evolution of e-commerce in Belgium by Rebecca Van Vaerenbergh (Senior Digital Strategist, blue2purple)
How can Amazon and Bol.com become your friend? by Thomas Dewez (Senior Account Strategist, blue2purple)