It seems obvious that over the years the way people consume video has changed, your audience is splitted towards different channels mainly because of the emergence of online TV. Indeed it seems that alternative [...]
“The consumption of online video is growing rapidly, and the average person will spend half as much time viewing online as they spend viewing conventional TV this year” J. Barnard, Head of Forecasting at Zenith. [...]
Always one step ahead that is our motto ! Empower you and ourselves are our pillars. Alexis Draguet, our Search Advertising Exert & Amazon Advertising Expert, always keen on innovation and things to discover, is [...]
The digital agency blue2purple continues to strengthen its development on e-Commerce, and more specifically Marketplaces, by creating a department 100% dedicated to this expertise. E-commerce has never been better. Indeed, in the last quarter, online [...]
New roles in blue2purple management The blue2purple digital agency continues to develop its employees! Karima Neveu, after holding various positions at blue2purple (from Junior Search Expert to Digital Strategy Manager), has been appointed Client [...]
As you probably saw in the Media Marketing specialized press, JCDécaux announced in July that DOOH inventory can be bought through several DSP’s. Already 850 screens are available for programmatic buying and this number will [...]