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So far herve has created 446 blog entries.

Engage your consumers where they already are

By |2019-01-18T14:54:06+00:00January 18th, 2019|

Personalised experiences lead to fewer product returns, increase revenue or even drives impulse purchases. Knowing what your customer desires or needs has a direct impact on his decision to choose you instead of your competitor. [...]

Social takes Search under its wings

By |2019-01-17T09:13:11+00:00December 28th, 2018|

While Google is launching their new “social features” with comments on Search Engine Results Page, Facebook is testing the waters with advertisements on search results. This opens up a new ad revenue stream at a [...]

Stories or how to turn yourself into a brand ?

By |2018-12-27T09:01:15+00:00December 26th, 2018|

Gasping for relevance with a younger audience, LinkedIn created “Student Voices”. The professional social network launched a story format, only in the U.S. The purpose is to get students share their academic experience such as [...]

How Search helps you find what you see…

By |2018-12-26T09:53:50+00:00December 21st, 2018|

Google Lens, a new way to obtain what you desire in a click. This gives an endless occasion to explore what’s around you. This system has been produced in order to give the opportunity to [...]

When Search meets Social

By |2018-12-11T08:42:23+00:00December 10th, 2018|

© https://www.e-prophetic.com/ There has been a significant backlash against comments in the past couple of years, with many sites dispensing with comments completely, and trying to push those conversations to social media instead. Google thinks [...]

How instant gratification changes messaging strategy ?

By |2018-12-10T08:20:11+00:00December 7th, 2018|

© © https://mashable.com/ An effective messaging strategy is the bedrock upon which you can build customer engagement and conversion. It changes the buying process. More importantly, people are looking for instant gratification through their customer’s [...]