“We wanted to help Auto5 meet its business goals and position itself as the summer partner for all Belgian drivers. Facebook was the ideal place to build and nurture a full sales funnel that built awareness and consideration, before retargeted dynamic ads brought in a fantastic return on ad spend for our client.” Annick Vandersmissen, CEO of blue2purple.
Auto5 & blue2purple designed a “full-funnel” campaign across Facebook, Instagram, Messenger and Audience Network. This campaign boosted brand awareness and return on ad spend :
- 16.4X return on ad spend with remarketing
- 5.8X return on ad spend during prospecting phase
- 9.9-point lift in brand awareness
Interested ? Here you can find the whole Facebook success story 💪🏻😄
Brand new Playbook !