What’s new2018-12-20T14:53:09+00:00

Social takes Search under its wings

December 28th, 2018|

While Google is launching their new “social features” with comments on Search Engine Results Page, Facebook is testing the waters with advertisements on search [...]

Chatbot or how to pamper customers ?

December 18th, 2018|

Chatbots are gaining popularity in the business world, because of their direct, personal and fluent user experience. You’re in direct contact with your customers. [...]

When Search meets Social

December 10th, 2018|

© https://www.e-prophetic.com/ There has been a significant backlash against comments in the past couple of years, with many sites dispensing with comments completely, and [...]

Who we are ?

December 5th, 2018|

Hey !! We are the new members of blue2purple’s team. We are happy to be part of this expert team and ready to make [...]

Conquer the retail peak with… Search

November 28th, 2018|

The end-of-year rush has a real impact on customer’s shopping experience. Customers are curious, demanding and impatient especially during this period. They want to [...]

How to predict & measure the impact of an ad

November 26th, 2018|

© https://www.universityofcalifornia.edu/ Marketers know the importance to create a qualitative advertisement in a creative and effective way. These kind of advertisements will motivate the [...]

Youtube Trueview meets real-time data

November 23rd, 2018|

© https://productsup.io/ Real time data is a current challenge for marketers. Companies can’t afford to work with outdated data and systems because they’ll put [...]

MOTY18 : Aude Mayence, Marketer of the year

November 15th, 2018|

©https://trends.knack.be/ We are proud to announce you that Aude Mayence, Brand director of Delhaize Belgium, and Mieke Debeerst, chief customer experience & marketing communications [...]

Web Summit Lisbon 2018

November 2nd, 2018|

We are happy to say the entire Belgian delegation arrived safe and sound in Lisbon. 🇧🇪✈ blue2purple is part of the Belgian delegation for [...]

Google Search is 20!

October 16th, 2018|

After the rise of mobile on desktop, advertising is facing the rise of assistive computing environment that is disrupting the perception of online behavior. [...]

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