What’s new2019-02-08T13:59:26+00:00

Never ending story…

February 8th, 2019|

There is a new functionality in Display & Video 360 called “Story”. With this tool, you will have the opportunity to choose the format [...]

Smart bidding to bid smarter

January 28th, 2019|

To improve the performance by using more signals to optimize bids, Google took one step ahead and launched Smart Bidding to buy ad placement [...]

Social takes Search under its wings

December 28th, 2018|

While Google is launching their new “social features” with comments on Search Engine Results Page, Facebook is testing the waters with advertisements on search [...]

Chatbot or how to pamper customers ?

December 18th, 2018|

Chatbots are gaining popularity in the business world, because of their direct, personal and fluent user experience. You’re in direct contact with your customers. [...]

When Search meets Social

December 10th, 2018|

There has been a significant backlash against comments in the past couple of years, with many sites dispensing with comments completely, and trying to [...]

Who we are ?

December 5th, 2018|

Hey !! We are the new members of blue2purple’s team. We are happy to be part of this expert team and ready to make [...]

Conquer the retail peak with… Search

November 28th, 2018|

The end-of-year rush has a real impact on customer’s shopping experience. Customers are curious, demanding and impatient especially during this period. They want to [...]

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