Highly fluctuating prices and conditions are the cause for a difficulty to be relevant in the right moment as well as in the right context.
Facebook is trying to tackle the issue by working on a new solution: Flight ads for prospection. It detects travel intend and offers dynamically created ads. Even better is the use of a trip consideration toggle because that can get the conversion to increase with 30%.
These methods can be highly relevant for companies in order to optimize their return on advertising spend (ROAS).