“The Virtuology International group is a reference for many customers in Belgium and elsewhere!”
“At the time of my Presidency of IAB (2001-2013), I had to work in Belgium and all over Europe to give credibility and professionalism [...]
Dynamic Creative Optimisation. Is it an era of ultra personalization?
For our last day, Anthony Henrotte, Co-Founder and Production Director of broadkat will help us understand how Dynamic Creative Optimisation is an era of [...]
“Inspire action through visual expression of your brand”
On Wednesday 8th of May, our Senior Social Advertising Expert at blue2purple, Antoine Struelens will explain to you how you could unlock the business [...]
“How to demystify Amazon Market Place ? How to use Amazon audience in order to increase your sales online ?”
On Tuesday 7th of May, Aristide Varzea and Moise Denage will give us insights on “How to demystify Amazon Market Place ? How to [...]
“Local Mobile Search is booming for all categories in retail with a 75% conversion in 24h! No time to lose as a retailer to capture this traffic!”
Yeaaah ! First workshop of the VDWEEK 2019 with Georges-Alexandre Hanin, CEO of Mobilosoft and Jean-Philippe Blerot, Digital Omnichannel Product Owner at Carrefour. This [...]
The MAIN DAY is coming… 🌅
Good morning Brussels !! TikTok on the clock… The MAIN DAY is coming… 🌅 Google, Needle, Proximus, Amazon, Waze and Location Based Marketing Association [...]
Do you know what is the Virtuology Digital Week exactly? Here you go ! 🚀
Do you know what is the Virtuology Digital Week exactly? Here you go !! It is an essential Thought Leader Conference and Workshops for [...]
Be ready for the Virtuology Digital Week 2nd edition
"Virtuology's Digital Week offers unique insights on the ever changing world of Digital Marketing. Industry leading experts will let you bruch-up on your vision [...]
Have you ever dreamed of optimizing your campaigns without losing time? 😎
Google Ads just set up a free service to automatically optimize your campaigns and gives you the opportunity to focus on other activities. This [...]
How to use Google Posts to Increase Foot Traffic for Labor Day
[mobilosoft] Labor Day is approaching and a number of consumers are considering making purchases for this occasion. For this reason, Labor Day is the [...]
The advantage of Google My Business for all kinds of fields ?
Google My Business is a tool that could help your business attract new clients, give them information about your company and products but also [...]
Collaborative ads increases your market share… But how?
Today, consumer’s shopping journey is growing more omni-channel with an emphasis on digital. The online part is growing… and fast. Facebook creates collaborative ads, [...]
How to optimize your local SEO?
[Mobilosoft] The objective of local SEO (or local natural referencing) is to position an institution's web page favourably in search engines. An additional dimension [...]
How location based advertising drives your business to success. Example : Peas&Love, belgian brand.
[written in collaboration with mobilosoft] In Belgium, the ecology is becoming a controversial subject. Nowadays, belgians are claiming for the climate in the streets, [...]
What is Google’s next step ?
With the growth of voice search, Google keeps developing it’s Assistant and Google Home products. Google is testing out different business models, including using [...]
Spring is coming soon : Set your exceptional opening hours now
[Mobilosoft] Easter, Labor Day, Pentecost, ... are coming soon. As a retailer, you must correctly set the specific opening hours of your points of [...]
blue2purple spreads Its love to 135 children in Madagascar
On February 7th, our blue2purple team from Brussels and from Madagascar offered starter kits, composed by different materials, and blackboards to malagasy’s students. They [...]
Facebook makes more accessible the user data processing
Since February 27th, Facebook has introduced a new feature for custom audiences. Users already had the opportunity to know why they were likely to [...]
What is O2O traffic ?
[mobilosoft] "Traditional" e-commerce is disappearing to make room for a synergy between online shopping and physical shopping. This is also known as connected commerce. [...]
How digital marketing drives startups to success
Startups are facing difficulties because of their limited marketing budget, they run on a shoestring in order to reach their target audience and boost [...]
Will Google post come back in the top location in Google My Business ?
Google Posts is a feature that allows people and businesses to create content directly on Google which appears highly ranked in Google search results [...]
How to avoid wasted impressions and clicks with Google My Business?
Localise your customers is an important part for local businesses. Google My Business help you to locate your business via Search but also Google [...]
Search text ads are now extended on Youtube
Google incorporates Youtube into Search Partner network because Youtube ads have been gaining performance elements native to the traditional Search ads. Marketers will have [...]
Finalist at the Young Media & Channel Experts edition strategy Award 2019
We are proud to announce that we are finalist at the Young Media & Channel Experts edition strategy Award 2019. Congrats Gaetan Meert for [...]