Alternative TV, is it the appropriate way to advertise?
The definition of “Watching TV” has drastically involved : you can be tuning into a movie/serie on linear TV, streaming series on a connected [...]
How Google Ads take one step further to protect your privacy?
Due to the General Data Protection Regulation or, in other words : GDPR, big companies such as Google or even Facebook has been forced [...]
How to create a social friendly video in 7 steps?
Digital video consumption grows daily and brands turn to online video advertising next to their traditional offline campaigns. Just measuring your video views only [...]
How augmented reality allows you to play with brands ?
What’s better than just seeing a brand? Playing with it! Snapchat is one of the major actors in augmented reality. According to hootsuite and [...]
How to maximise your campaign level conversion on Google Ads?
Setting up an account and campaigns in Google Ads takes a lot of steps, and conversion tracking is a crucial one. When your managing [...]
How DV360 can help you meet your customer at the right time and at the right place?
The marketing of today is all about being as relevant as possible to the user. This is because people pay less and less attention [...]
How Google’s Route Coverage Tool helped Brussels Airlines to take impactful decision when it comes to sell more seats?
Did you know there are more than 1.5 billion air-related searches on Google every month? How can Brussels Airlines unlock the full potential of [...]
Thanks to Brussels Airlines for this unique experience
A few days ago, we had a unique experience thanks to Brussels Airlines. We had the opportunity to attend Tomorrowland. The perfect occasion for [...]
What is Facebook Campaign Budget Optimization?
If you followed social media marketing news recently, you might have seen the term CBO, or “Campaign Budget Optimization” pop up here and there. [...]
Facebook – Silicon Valley Study Trip in San Francisco : blue2purple, the only Belgian representative invited
Our Digital Strategy Manager, Lisa Diamant has been the only Belgian actor invited at the Silicon Valley Study Trip in San Francisco (USA), which [...]
A full-funnel campaign which drove Auto 5 to its summer sales success story
“We wanted to help Auto5 meet its business goals and position itself as the summer partner for all Belgian drivers. Facebook was the ideal [...]
Site Diversity Change doesn’t affect sponsored ads but what about traffic on your website?
Google is constantly updating their search engine results page. Some updates are aesthetic (like the new theme icons next to images, maps, news, etc.) [...]
Nathan, our Social Advertising Expert, always one step ahead
Nathan Schneider, our amazing Social Advertising Expert became Facebook Marketing Consultant today by adding the Facebook Marketing Consultants - Bronze Certification to his panel [...]
Snapchat, an ever-increasing competitor to GAFA?
Advertising in mobile applications has become the new reality for the actors of online marketing. Giants like YouTube or Facebook are the masters of [...]
How Amazon is coping with the increase in purchases on mobile applications?
Mobile e-commerce apps are taking over the market, gaining many users and produce a lot of profits. In 2018, according to Hootsuite, there are [...]
Lisa, always on top of the game 🔥
Lisa Diamant, our wonderful digital strategy manager who always thinks of being up to date in all digital marketing platforms and develops her customers’ [...]
How Search & Programmatic could be an obvious avenue for nonprofits and charities?
Programmatic’s point of view The unpredictable source of revenue and the amount of available funds could be a real challenge to develop a digital [...]
How to leverage Facebook for non-profits and charities
As a social platform with the mission to “give people the power to build community and bring the world closer together”, Facebook was bound [...]
Pinterest, an advertising platform not to be missed…
Pinterest recently unlocked the opportunity for e-commerce advertisers to plug their product catalog to the platform, in a similar fashion to what Facebook and [...]
Google images compete with Pinterest for sponsored ads
“Visual search is growing strong, and Pinterest is at the forefront. The platform’s Lens tool hosted 250 million visual searches in February 2017, and [...]
She did it: Facebook Advertising Core Competencies & Facebook Certified Planning Professional
Laurence Baeten is now in possession of her “Facebook Advertising Core Competencies” certificate & is adding this to her previous certification “Facebook Certified Planning [...]
We are eager to see you next year at our #VDWEEK2020!
We would like to thank you for your presence during our workshops and Keynote! This success wouldn’t have been possible without you. We hope [...]
Target Facebook group engagers in your custom audiences
If you are one of the happy few that has a Facebook group, you’ll be able to create a custom audience of people who [...]
How to automatically get the maximum conversion volume?
Google gives you the opportunity to set bids automatically in order to get the most conversions for your campaign depending on your budget. It [...]