How Search helps you find what you see…
Google Lens, a new way to obtain what you desire in a click. This gives an endless occasion to explore whatâs around you. This [...]
Chatbot or how to pamper customers ?
Chatbots are gaining popularity in the business world, because of their direct, personal and fluent user experience. Youâre in direct contact with your customers. [...]
When Search meets Social
There has been a significant backlash against comments in the past couple of years, with many sites dispensing with comments completely, and trying to [...]
How instant gratification changes messaging strategy ?
An effective messaging strategy is the bedrock upon which you can build customer engagement and conversion. It changes the buying process. More importantly, people [...]
Who we are ?
Hey !! We are the new members of blue2purpleâs team. We are happy to be part of this expert team and ready to make [...]
Reach drives orchestrated marketing
To create a brand marketing strategy, you need to evaluate who could be interested in it. It is important to understand exactly how and [...]
Narrative or punchy video? A creative story
Once upon a time, blue2purple went to Google offices to discover the vision of video ads from speakers coming from across the globe. Their [...]
Conquer the retail peak with… Search
The end-of-year rush has a real impact on customerâs shopping experience. Customers are curious, demanding and impatient especially during this period. They want to [...]
How to predict & measure the impact of an ad
Marketers know the importance to create a qualitative advertisement in a creative and effective way. These kind of advertisements will motivate the desired behaviors [...]
Youtube Trueview meets real-time data
Real time data is a current challenge for marketers. Companies canât afford to work with outdated data and systems because theyâll put themselves in [...]
Acquisition Device Report, new way to track you down
Google Analytics launched Acquisition Device report. It gives the opportunity to understand the customerâs journey on all devices they use. It connects data from [...]
Voice-activated touch screen, the last privacy intruder or the perfect gift ?
Facebook Portal joins Google Home Hub and Amazon Echo Show on the market of smart displays, an emerging category of voice-activated touchscreens. These tools [...]
MOTY18 : Aude Mayence, Marketer of the year
We are proud to announce you that Aude Mayence, Brand director of Delhaize Belgium, and Mieke Debeerst, chief customer experience & marketing communications officer [...]
Web Summit, learning and discovering together
blue2purple and the belgian delegation had the opportunity to attend world-class speakers, startups and tech investors coming from different backgrounds. Everyone shared their ideas, [...]
Web Summit Lisbon 2018
We are happy to say the entire Belgian delegation arrived safe and sound in Lisbon. đ§đȘâ blue2purple is part of the Belgian delegation for [...]
blue2purple joins the Web Summit, where the tech world meets đ
This November blue2purple is joining the #WebSummit in Lisbon, the worldâs largest conference event of its kind, to hear from the worldâs most influential [...]
One briefing, one afternoon, one recommendation : Welcome to the YMCE
blue2purple was represented twice at the 2018 YMCE (Young Media & Channel Expert) contests. Once by Thomas Dewez during the Data Driven edition of [...]
Marketer of the Year : Sabine & Aude are nominated
Very proud to announce that 2 of our clients have been nominated to become Marketer of the year. Sabine Vanderveken, Marketing Director at Lunch [...]
Google Search is 20!
After the rise of mobile on desktop, advertising is facing the rise of assistive computing environment that is disrupting the perception of online behavior. [...]
Blue2purple team attended the Finance @Google HQ in Dublin
We had the chance to attend the Finance @Google in the European Google HQ in Dublin. These are our findings over these amazing [...]
Boost your video communication through a free workshop
Broadkat, one of our partners within the Virtuology Group, offers a free 2 hour session in which they introduce the opportunities and challenges of [...]
Get ready for the end-of-year retail peak
With the holiday season coming up and Black Friday just around the corner, marketers better prepare to capture the increase in demands of all [...]
Virtuology Digital Week – first edition #VDWEEK2018
With 24 talks, 9 workshops and more than 400 participants Virtuologyâs Digital Week was all about âEmpowering Youâ. Leading Experts in Digital shared their [...]
blue2purple attended Google Peak Performance in Dublin
blue2purple was lucky to attend the Google Peak Performance event at Dublin this week! Main takeaway of the inspirational conference from Matt Brittin, president [...]