How location based advertising drives your business to success. Example : Peas&Love, belgian brand.
[written in collaboration with mobilosoft] In Belgium, the ecology is becoming a controversial subject. Nowadays, belgians are claiming for the climate in the streets, [...]
What is Google’s next step ?
With the growth of voice search, Google keeps developing it’s Assistant and Google Home products. Google is testing out different business models, including using [...]
Spring is coming soon : Set your exceptional opening hours now
[Mobilosoft] Easter, Labor Day, Pentecost, ... are coming soon. As a retailer, you must correctly set the specific opening hours of your points of [...]
blue2purple spreads Its love to 135 children in Madagascar
On February 7th, our blue2purple team from Brussels and from Madagascar offered starter kits, composed by different materials, and blackboards to malagasy’s students. They [...]
Facebook makes more accessible the user data processing
Since February 27th, Facebook has introduced a new feature for custom audiences. Users already had the opportunity to know why they were likely to [...]
What is O2O traffic ?
[mobilosoft] "Traditional" e-commerce is disappearing to make room for a synergy between online shopping and physical shopping. This is also known as connected commerce. [...]
How digital marketing drives startups to success
Startups are facing difficulties because of their limited marketing budget, they run on a shoestring in order to reach their target audience and boost [...]
Will Google post come back in the top location in Google My Business ?
Google Posts is a feature that allows people and businesses to create content directly on Google which appears highly ranked in Google search results [...]
How to avoid wasted impressions and clicks with Google My Business?
Localise your customers is an important part for local businesses. Google My Business help you to locate your business via Search but also Google [...]
Search text ads are now extended on Youtube
Google incorporates Youtube into Search Partner network because Youtube ads have been gaining performance elements native to the traditional Search ads. Marketers will have [...]
Finalist at the Young Media & Channel Experts edition strategy Award 2019
We are proud to announce that we are finalist at the Young Media & Channel Experts edition strategy Award 2019. Congrats Gaetan Meert for [...]
Non-skippable ads, do or don’t?
Google is bringing the 15-second non-skippable video ad format from YouTube over to Google Ads, Display and Video 360. Mixing unskippable and skippable ads [...]
Ongoing search journey helps you pick up where you left off
The customer journey is a roadmap detailing how customer becomes aware of a brand. Google helps you to complete a longer-running task in order [...]
Organic search CTR is dropping on Google, but why?
Based on numbers from Jumpshot, who are specialised in web metrics, the CTR for organic searches is dropping. Over 6% on desktops in Europe [...]
Amazon Advertising Sponsored Ads (Us marketplace) certified
We introduce you @Alexis Draguet and @Vincent Mathys, our first Amazon Advertising Sponsored Ads (Us marketplace) certified ! Ready to overcome new challenges in [...]
Are you still unsure of using Facebook for your business ?
Not using Facebook platform, is a disadvantage for your business… But the sky is not totally blue ! Here is why… Check this out [...]
Achieve your campaign objectives and grow your business with Linkedin
LinkedIn ads can now be targeted to users based on their professional interests. This system makes Linkedin an advertising platform fully fledged. It gives [...]
Never ending story…
There is a new functionality in Display & Video 360 called “Story”. With this tool, you will have the opportunity to choose the format [...]
How brand lift study may help you know if people remembered you ?
Do you ever wonder, if your audience will remember you or your ad when launching a campaign? Well, with a brand lift study you [...]
Free samples, the new targeted ads 🎁
Targeted advertising is a way of placing ads based on demographics, on the consumers' previous buying history or on behavior. Amazon has an big [...]
Smart bidding to bid smarter
To improve the performance by using more signals to optimize bids, Google took one step ahead and launched Smart Bidding to buy ad placement [...]
Studio Colibri : “Reinvent the internet”
Some weeks ago we had the pleasure to assist to a talk from Anthony Barbarich, Co-founder and Designer & Robin Foguenne, Co-founder and webmaster [...]
Engage your consumers where they already are
Personalised experiences lead to fewer product returns, increase revenue or even drives impulse purchases. Knowing what your customer desires or needs has a direct [...]
Where digital meets mainstream medias
Some people say that mainstream media is disappearing but is that the truth? Youtube demonstrates that digital is not replacing mainstream media, but is [...]