How attribution model could help you achieve your objectives?
Not a day goes by in the life of a marketing agency without an intense discussion about attribution. Indeed, this complex subject is at [...]
Congratulations to our Search Advertising Expert, Vincent Mathys for his nomination for the YMCE
Congratulations to our Search Expert, Vincent Mathys for his nomination for the YMCE awards. Organized by UMA, in partnership with Var, IP, Roularta Media [...]
How to correctly manage reviews and ratings published by customers
[Guest Post] 63.6% of consumers say they likely see online reviews on Google before visiting a business than any other review site. One fact [...]
How YouTube ad sequencing is a real game changer for your strategy?
DV360 has released a new feature : the ability to buy sequenced ads on Youtube through programmatic. With video ad sequencing, you will be [...]
Congratulations to Kinepolis that became company of the year (NL)
We would like to congratulate Kinepolis for this well-deserved award : company of the year (NL). Kinepolis has been rewarded for its entrepreneurship which [...]
How to optimise your shop visits with Smart Bidding?
This new feature, or work around, can help advertisers whose main goal is to drive traffic to their offline stores. As we all know, [...]
Why interactive ads are relevant to drive conversions?
Did you know that a person sees on average 4000 ads/day? That’s huge! Well implemented, advertising is key to the success of your business [...]
Do you know that Pinterest is a planning platform that leads to conversions?
If you think Pinterest is dead, you’ve never been so wrong! It is in fact well alive and kicking. This platform reaches almost 250 [...]
SNCB is jumping into digital with blue2purple
Knowledge sharing, transparency of all activities and the ambition to grow are the key elements that have made SNCB and blue2purple join forces to [...]
How Seasonal adjustments on Google Ads predict traffic changes?
For advertisers, september not only means that the “Back to school” campaigns are running, but also that the final preparations for the holiday period [...]
Alternative TV, is it the appropriate way to advertise?
The definition of “Watching TV” has drastically involved : you can be tuning into a movie/serie on linear TV, streaming series on a connected [...]
How Google Ads take one step further to protect your privacy?
Due to the General Data Protection Regulation or, in other words : GDPR, big companies such as Google or even Facebook has been forced [...]
How to create a social friendly video in 7 steps?
Digital video consumption grows daily and brands turn to online video advertising next to their traditional offline campaigns. Just measuring your video views only [...]
How augmented reality allows you to play with brands ?
What’s better than just seeing a brand? Playing with it! Snapchat is one of the major actors in augmented reality. According to hootsuite and [...]
How to maximise your campaign level conversion on Google Ads?
Setting up an account and campaigns in Google Ads takes a lot of steps, and conversion tracking is a crucial one. When your managing [...]
How DV360 can help you meet your customer at the right time and at the right place?
The marketing of today is all about being as relevant as possible to the user. This is because people pay less and less attention [...]
How Google’s Route Coverage Tool helped Brussels Airlines to take impactful decision when it comes to sell more seats?
Did you know there are more than 1.5 billion air-related searches on Google every month? How can Brussels Airlines unlock the full potential of [...]
Thanks to Brussels Airlines for this unique experience
A few days ago, we had a unique experience thanks to Brussels Airlines. We had the opportunity to attend Tomorrowland. The perfect occasion for [...]
What is Facebook Campaign Budget Optimization?
If you followed social media marketing news recently, you might have seen the term CBO, or “Campaign Budget Optimization” pop up here and there. [...]
Facebook – Silicon Valley Study Trip in San Francisco : blue2purple, the only Belgian representative invited
Our Digital Strategy Manager, Lisa Diamant has been the only Belgian actor invited at the Silicon Valley Study Trip in San Francisco (USA), which [...]
A full-funnel campaign which drove Auto 5 to its summer sales success story
“We wanted to help Auto5 meet its business goals and position itself as the summer partner for all Belgian drivers. Facebook was the ideal [...]
Site Diversity Change doesn’t affect sponsored ads but what about traffic on your website?
Google is constantly updating their search engine results page. Some updates are aesthetic (like the new theme icons next to images, maps, news, etc.) [...]
Nathan, our Social Advertising Expert, always one step ahead
Nathan Schneider, our amazing Social Advertising Expert became Facebook Marketing Consultant today by adding the Facebook Marketing Consultants - Bronze Certification to his panel [...]
Snapchat, an ever-increasing competitor to GAFA?
Advertising in mobile applications has become the new reality for the actors of online marketing. Giants like YouTube or Facebook are the masters of [...]