Get ready for the end-of-year retail peak
With the holiday season coming up and Black Friday just around the corner, marketers better prepare to capture the increase in demands of all [...]
Virtuology Digital Week – first edition #VDWEEK2018
With 24 talks, 9 workshops and more than 400 participants Virtuology’s Digital Week was all about “Empowering You”. Leading Experts in Digital shared their [...]
blue2purple attended Google Peak Performance in Dublin
blue2purple was lucky to attend the Google Peak Performance event at Dublin this week! Main takeaway of the inspirational conference from Matt Brittin, president [...]
Study made on 20 marketers
blue2purple made a survey on 20 marketers to know more about the way marketers and normal people consider cryptocurrencies, artificial intelligence, blockchain and platforms [...]
Snapchat is developing a visual search
Snapchat appears to be preparing for a partnership with e-commerce giant Amazon. According to Techcrunch, Snapchat is developing a new version of snapchat that [...]
Facebook Dynamic Product Ads : Optimized Ads for e-commerce
Facebook launched in February new ads that would allow advertisers to dynamically generate multi-product ads to website users or app users. This new type [...]
How Marketers can benefit from the Snapchat Pixel
In the same idea as the Facebook Pixel, the Snapchat Pixel allows marketers to track users’ activities outside of the Snapchat app, after they’ve [...]
Why marketers need to prepare for a voice search revolution
Voice technology and voice search on mobile are rising. In 2018, there is an increase in sales of voice-activated smart-speakers. The mobile-based on the [...]
Augmented Reality Shopping ads on Facebook’s News Feed
Facebook announced at a holiday shopping event that they are bringing augmented reality commerce ads to the platform. US only so far Only available [...]
2018 Google Marketing Live – key takeaways
A week ago, Google announced a total rebrand of its marketing products by renaming them Google Ads. You can find more information about this [...]
Instagram integrates Facebook’s shoppable collection ads
Just like they did with Canvas, Facebook decided, after testing it on other platforms, to expand their multimedia ad unit on Instagram. The [...]
Bring your clients Online to Offline with Affiliate Location Extensions
Affiliate location extensions were launched in April 2018 and are now available in 8 countries for general retailers : UK, USA, The Netherlands, France, [...]
TV made smarter with DoubleClick
Google announced two new features in DoubleClick Bid Manager (DBM) that would help advertisers activate multi screens campaigns that would bridge digital and live [...]
Finance @Google Belgium
We attended the finance at Google Belgium, and here are our takeaways. Wishing you all a happy reading! This is the year of innovation, [...]
Google’s newest softwares merging their biggest brands !
Google announced at a press conference this morning that they are rebranding their ad offering. They will strengthen their portfolio into 3 new brands. [...]
The newest productivity updates for Adwords
It’s been a few months now that Google is updating their new Adwords interface. They announced in March that they would launch some very [...]
Your feedback on the 8th edition of What’s next Digital
The 8th edition of What’s Next Digital was a success for us but the real question is : was it a success for you [...]
A Summer Party to remember
May 31 was a day to remember for blue2purple. The sunny weather and 30° degrees heat, made our Summer Party an actual SUMMER party! [...]
Google launches the responsive search ads
Earlier last month, Google launched a new kind of ad format which allows you to enter several different combinations, adwords then selects the best [...]
Instagram to allow one hour videos
Considering doing away with video length constraints, Instagram is preparing to launch a new feature that will let users post long-form clips of up [...]
How Brussels Airlines, blue2purple and Programmads created lookalike audiences with Double Click
Brussels airlines decided to focus on increasing the conversion rate for its European destinations. So partnering up with blue2purple was the next step. By [...]
New Travel Ad Solutions
Highly fluctuating prices and conditions are the cause for a difficulty to be relevant in the right moment as well as in the right [...]
8th edition of What’s next Digital
At What’s Next Digital we had a lot of interesting speakers. Not only the speakers but also their meticulously chosen topics made the event [...]
GDPR is working, so what happens now?
Welcome to this article, since you are reading this it means we have all survived ‘G-day’. The GDPR has come into play on the [...]