Augmented reality in advertising, the new “must adopt” in order to attract new consumers’ generation?
With more than 4000 ads viewed per day, it is understandable that consumers consider them as intrusive and lose interest. Thanks to artificial intelligence [...]
Vincent won the Young Media & Channels Experts Data Driven in collaboration with Manon Goessens from Zigt
We promised you we would keep you informed and it’s going to be done ! We want to congratulate Vincent, our Search Advertising Expert [...]
How can you take advantage of Google’s affinity score to attract consumers to your businesses?
What if Internet users could know how well the places they search on Google match their real affinities? Good news... it's already happening! Yes... [...]
Cases full of novelties and ready for new challenges thanks to Websummit 2019
We are on our way back to Belgium ! Thanks to WebSummit 2019, we learned a lot about new challenges of the market coming [...]
Web Summit 2019 : How to move from customers centricity to people centricity?
Today’s sessions are focused on people and how they interact with products and services. They are more than just consumers of the brand, they [...]
Ready for day two at the #WebSummit 2019?
Good morning World, here we are again for the Websummit 2019 💥🚀 blue2purple and the belgian delegation will be able to deepen their knowledge [...]
On our way to the Web Summit 2019 with the 4th edition of the Belgian Delegation
Hey Belgium ! Here we go again for the 4th Belgian delegation edition at the WebSummit conference in Lisbon 🇵🇹 We will join the [...]
How attribution model could help you achieve your objectives?
Not a day goes by in the life of a marketing agency without an intense discussion about attribution. Indeed, this complex subject is at [...]
Congratulations to our Search Advertising Expert, Vincent Mathys for his nomination for the YMCE
Congratulations to our Search Expert, Vincent Mathys for his nomination for the YMCE awards. Organized by UMA, in partnership with Var, IP, Roularta Media [...]
How to correctly manage reviews and ratings published by customers
[Guest Post] 63.6% of consumers say they likely see online reviews on Google before visiting a business than any other review site. One fact [...]
How YouTube ad sequencing is a real game changer for your strategy?
DV360 has released a new feature : the ability to buy sequenced ads on Youtube through programmatic. With video ad sequencing, you will be [...]
Congratulations to Kinepolis that became company of the year (NL)
We would like to congratulate Kinepolis for this well-deserved award : company of the year (NL). Kinepolis has been rewarded for its entrepreneurship which [...]
How to optimise your shop visits with Smart Bidding?
This new feature, or work around, can help advertisers whose main goal is to drive traffic to their offline stores. As we all know, [...]
Why interactive ads are relevant to drive conversions?
Did you know that a person sees on average 4000 ads/day? That’s huge! Well implemented, advertising is key to the success of your business [...]
Do you know that Pinterest is a planning platform that leads to conversions?
If you think Pinterest is dead, you’ve never been so wrong! It is in fact well alive and kicking. This platform reaches almost 250 [...]
SNCB is jumping into digital with blue2purple
Knowledge sharing, transparency of all activities and the ambition to grow are the key elements that have made SNCB and blue2purple join forces to [...]
How Seasonal adjustments on Google Ads predict traffic changes?
For advertisers, september not only means that the “Back to school” campaigns are running, but also that the final preparations for the holiday period [...]
Alternative TV, is it the appropriate way to advertise?
The definition of “Watching TV” has drastically involved : you can be tuning into a movie/serie on linear TV, streaming series on a connected [...]
How Google Ads take one step further to protect your privacy?
Due to the General Data Protection Regulation or, in other words : GDPR, big companies such as Google or even Facebook has been forced [...]
How to create a social friendly video in 7 steps?
Digital video consumption grows daily and brands turn to online video advertising next to their traditional offline campaigns. Just measuring your video views only [...]
How augmented reality allows you to play with brands ?
What’s better than just seeing a brand? Playing with it! Snapchat is one of the major actors in augmented reality. According to hootsuite and [...]
How to maximise your campaign level conversion on Google Ads?
Setting up an account and campaigns in Google Ads takes a lot of steps, and conversion tracking is a crucial one. When your managing [...]
How DV360 can help you meet your customer at the right time and at the right place?
The marketing of today is all about being as relevant as possible to the user. This is because people pay less and less attention [...]
How Google’s Route Coverage Tool helped Brussels Airlines to take impactful decision when it comes to sell more seats?
Did you know there are more than 1.5 billion air-related searches on Google every month? How can Brussels Airlines unlock the full potential of [...]
Brand new Playbook !