Real time data is a current challenge for marketers. Companies can’t afford to work with outdated data and systems because they’ll put themselves in a disadvantage with the competition. In order to avoid that kind of situation and to help taking accurate decisions, Youtube Trueview adapts its time span.
The call-to-action banner below ads designed for performance advertisers allows users to convert their interest into a direct action. blue2purple can help you to push your engagement rate, keep up-to-date your reporting but also hasten your CPA campaign. Youtube Trueview changed two key attributions :
- An engagement is counted whenever a user clicks or watches 10 seconds or more of a TrueView for action ad. While it uses Maximize Conversions or Target CPA bidding. Before, it was 30 seconds or more.
- A conversion is counted when a user takes action on an ad within 3 days of an Engagement. That’s a change from 30 days.
Having data in a short period of time helps marketers to know what’s going on and where they could improve if it is needed. It’s a necessity to stay relevant for today’s business.