The digital agency blue2purple continues to strengthen its development on e-Commerce, and more specifically Marketplaces, by creating a department 100% dedicated to this expertise.
E-commerce has never been better. Indeed, in the last quarter, online purchases experienced the strongest increase ever recorded, with a 71% increase in e-commerce revenues compared to last year.
In this context, buyers are increasingly turning to marketplaces, true “one-stop-shops”, where they can find most of the products they need. 23% of online purchases in the Benelux are already made via these platforms. The proportion is even higher in some countries, for example 44% in Germany, 46% in the United States and 58% in China!
Nicolas Beguin, Marketplace Advertising Director at blue2purple: “The partnerships with these key platforms allow us to further develop our e-Commerce offering. Our objective: to help brands to develop their business, not only by adopting new platforms, but also by helping them to export to other countries”.
blue2purple already supports around 20 brands on Amazon, both in Search (Sponsored Ads) and Programmatic (DSP), as well as on bol.com, in Europe, but also soon in the US and China. Other partnerships will complete the offer in the coming weeks.