As the usage of smartphones still is rising, we cannot deny the fact that we are living in a mobile world where people are constantly being connected. Just look around you when you take the subway and you will see most heads looking down directly on their smartphone screen. These mobile-users use their devices in many ways. For example, they search for local information like the nearest supermarket or pub. Wouldn’t it be great if your business could be present at the right moment with the right information? With the right mobile strategy this becomes possible.
In this article, we will give you three axis you can work on to improve your mobile strategy.
Work on your mobile visibility
As mentioned earlier, most people are looking for local information on the go or at home. No matter from where they are looking for this information, it is crucial for them to find it quickly. Most mobile users do not even have the time to reach the bottom page of the search results. This is why it is important to be present in top position on the first page of the search results. You can do this by improving your quality score and adapting your mobile bid modifiers.
Mobile friendly landing pages
In a world where smartphones are part of our daily life, it is crazy to still see websites with extremely slow loading times and a barely readable content page. Do you believe that mobile users are willing to wait 3 minutes or more to land on a page that is difficult to read? The answer is definitely not! Your mobile landing page should be quick to load and the font size/images should adapt to the screen. The key is to work on your mobile site. You can do this by creating a mobile version of your website, but if this isn’t an option at the moment you can choose to use a mobile responsive website or a landing page that converts well on mobile.
Use call extensions
In your mobile AdWords campaign you can integrate call extensions. Call extensions allow the customer to click on your ad and visit your website or click on the “call button” to call you directly. If your website is not mobile friendly, you can set up a call extension to transform the ad into a “click-to-call” ad. In this case, the customer will only be able to call you and will be unable to click through to your website.
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