What is Facebook Campaign Budget Optimization?

By |2019-07-24T08:56:40+00:00July 24th, 2019|

If you followed social media marketing news recently, you might have seen the term CBO, or “Campaign Budget Optimization” pop up here and there. The feature appeared a few months ago for advertisers, and Facebook [...]

New Travel Ad Solutions

By |2018-10-25T12:23:13+00:00May 31st, 2018|

Highly fluctuating prices and conditions are the cause for a difficulty to be relevant in the right moment as well as in the right context. Facebook is trying to tackle the issue by working on [...]