The newest productivity updates for Adwords
It’s been a few months now that Google is updating their new Adwords interface. They announced in March that they would launch some very useful new features such as an account performance score and a [...]
How Brussels Airlines, blue2purple and Programmads created lookalike audiences with Double Click
Brussels airlines decided to focus on increasing the conversion rate for its European destinations. So partnering up with blue2purple was the next step. By using Analytics 360, Programmads worked out a solid strategy. Through this [...]
Our Top 3 FAQ – Part I
This week we’re going to start a series of three articles, presenting you the 3 most frequently asked questions by our clients … and the answers ! Prepare yourself for some interesting info, or maybe [...]
Summer of 2015
Summer is over! Well, technically we still have 2 weeks of hot weather left, but look through the window and you’ll know what I’m talking about. While you were enjoying nice cocktails at beautiful beaches, [...]
New & Enhanced features on AdWords
A while back, Google noticed that of the billions of daily searches made on their search platform, almost 20% were unique search querries. At the same time, Product inventories grew and shifted leaving a [...]
Managing negative Keywords in your Adwords campaigns
Negative keywords are supposed to be an advertiser’s best friends, but some advertisers are afraid to add them to their account. The major reason is that they are frightened to lose traffic. However, you shouldn’t [...]