Non-skippable ads, do or don’t?

By |2019-02-25T10:32:27+00:00February 25th, 2019|

Google is bringing the 15-second non-skippable video ad format from YouTube over to Google Ads, Display and Video 360. Mixing unskippable and skippable ads could have a more appropriate impact depending on your goals. Google [...]

Smart bidding to bid smarter

By |2019-01-28T15:10:52+00:00January 28th, 2019|

To improve the performance by using more signals to optimize bids, Google took one step ahead and launched Smart Bidding to buy ad placement on search partner sites. It will help advertisers to be more [...]

How Search helps you find what you see…

By |2018-12-26T09:53:50+00:00December 21st, 2018|

Google Lens, a new way to obtain what you desire in a click. This gives an endless occasion to explore what’s around you. This system has been produced in order to give the opportunity to [...]

When Search meets Social

By |2019-02-08T14:53:10+00:00December 10th, 2018|

There has been a significant backlash against comments in the past couple of years, with many sites dispensing with comments completely, and trying to push those conversations to social media instead. Google thinks that users [...]