How to optimise your shop visits with Smart Bidding?
This new feature, or work around, can help advertisers whose main goal is to drive traffic to their offline stores. As we all know, shop visits are available in google ads since a few years, [...]
Smart bidding to bid smarter
To improve the performance by using more signals to optimize bids, Google took one step ahead and launched Smart Bidding to buy ad placement on search partner sites. It will help advertisers to be more [...]