/Social Media

Engage your consumers where they already are

By |2019-01-18T14:54:06+00:00January 18th, 2019|

Personalised experiences lead to fewer product returns, increase revenue or even drives impulse purchases. Knowing what your customer desires or needs has a direct impact on his decision to choose you instead of your competitor. [...]

How to predict & measure the impact of an ad

By |2019-02-11T07:44:19+00:00November 26th, 2018|

Marketers know the importance to create a qualitative advertisement in a creative and effective way. These kind of advertisements will motivate the desired behaviors within your customer’s mind. For sure, in order to create an [...]

Facebook is changing its news feed

By |2018-10-25T13:18:59+00:00January 25th, 2018|

A major change about Facebook Algorithm was recently announced by Mark Zuckerberg, on January 11th on his Facebook page. “The first changes you’ll see will be in News Feed, where you can expect to see [...]

Facebook tests a separate newsfeed : the Explore Feed

By |2018-10-25T13:40:58+00:00November 16th, 2017|

With two distinct locations for the publications, Facebook is experimenting a new distribution of its platform across six different countries. While the current news feed hosts updates from friends and sponsored publications, the Explore Feed [...]