For advertisers, september not only means that the “Back to school” campaigns are running, but also that the final preparations for the holiday period are coming up. Smart bidding strategies, such as tCPA and tROAS [...]
Google is constantly updating their search engine results page. Some updates are aesthetic (like the new theme icons next to images, maps, news, etc.) while others are core updates to which sites are selected for [...]
Register to our breakfast session on June 22nd!
What’s on the agenda:
Evolution of e-commerce in Belgium by Rebecca Van Vaerenbergh (Senior Digital Strategist, blue2purple)
How can Amazon and Bol.com become your friend? by Thomas Dewez (Senior Account Strategist, blue2purple)