Traffic Archives - blue2purple

How Seasonal adjustments on Google Ads predict traffic changes?

By Auriane Mauyen|2019-09-19T08:41:29+00:00September 19th, 2019|

For advertisers, september not only means that the “Back to school” campaigns are running, but also that the final preparations for the holiday period are coming up. Smart bidding strategies, such as tCPA and tROAS [...]

Site Diversity Change doesn’t affect sponsored ads but what about traffic on your website?

By Auriane Mauyen|2019-08-01T10:13:56+00:00July 4th, 2019|

Google is constantly updating their search engine results page. Some updates are aesthetic (like the new theme icons next to images, maps, news, etc.) while others are core updates to which sites are selected for [...]