It’s the end for a well-known match type
Google decided to end the use of broad match modifier match type. So what will be the impact of one of the most significant changes in Paid Search? As of July, phrase match type will [...]
Gamification : How to best take advantage in the growth in mobile gaming?
Based on a Webinar given by the Mobile Marketing Association in January, we focus on Gamification.On this topic, we will analyze 4 main points to make the most out of mobile gaming growth: 1. Mobile [...]
Apple : New data privacy features on iOs 14
Some of you may have heard that iOS14 will soon enforce new privacy policies for their app ecosystem, in the sense that all app developers will be forced to ask their users for consent to use their [...]
Emilie Huybrechs comes back to blue2purple as Digital Strategy Manager
After several years of experience in various areas of digital marketing, including VandenBorre and iProspect, Emilie comes back to blue2purple. With her expertise, her knowledge of digital marketing and her team management skills, she takes [...]
How to align your advertising strategy with new TV audience behavior?
It seems obvious that over the years the way people consume video has changed, your audience is splitted towards different channels mainly because of the emergence of online TV. Indeed it seems that alternative [...]