The term DSP (Demand Side Platform) usually causes a lot of confusion among advertisers. However, it is simply an advertising buying and optimisation platform. Using real time bidding technology, where advertisers are able to buy [...]
Google decided to end the use of broad match modifier match type. So what will be the impact of one of the most significant changes in Paid Search? As of July, phrase match type will [...]
Based on a Webinar given by the Mobile Marketing Association in January, we focus on Gamification.On this topic, we will analyze 4 main points to make the most out of mobile gaming growth: 1. Mobile [...]
Some of you may have heard that iOS14 will soon enforce new privacy policies for their app ecosystem, in the sense that all app developers will be forced to ask their users for consent to use their [...]
After several years of experience in various areas of digital marketing, including VandenBorre and iProspect, Emilie comes back to blue2purple. With her expertise, her knowledge of digital marketing and her team management skills, she takes [...]