Based on a Webinar given by the Mobile Marketing Association in January, we focus on Gamification.On this topic, we will analyze 4 main points to make the most out of mobile gaming growth: 1. Mobile [...]
Some of you may have heard that iOS14 will soon enforce new privacy policies for their app ecosystem, in the sense that all app developers will be forced to ask their users for consent to use their [...]
After several years of experience in various areas of digital marketing, including VandenBorre and iProspect, Emilie comes back to blue2purple. With her expertise, her knowledge of digital marketing and her team management skills, she takes [...]
It seems obvious that over the years the way people consume video has changed, your audience is splitted towards different channels mainly because of the emergence of online TV. Indeed it seems that alternative [...]
“The consumption of online video is growing rapidly, and the average person will spend half as much time viewing online as they spend viewing conventional TV this year” J. Barnard, Head of Forecasting at Zenith. [...]
Always one step ahead that is our motto ! Empower you and ourselves are our pillars. Alexis Draguet, our Search Advertising Exert & Amazon Advertising Expert, always keen on innovation and things to discover, is [...]