Congratulations to our Search Expert, Vincent Mathys for his nomination for the YMCE awards.
Organized by UMA, in partnership with Var, IP, Roularta Media Group and Welcome Media, the Young Media & Channel Experts stimulated the inventiveness and expertise of young talents for a day.
After producing a strategic media plan for improving the number of downloads of Mc Donald’s application and increasing the frequency of use by occasional consumers and targets close to the brand, the YMCE jury honoured young data analysts and experts in digital channels.
We will be in touch with you on November the 27th to find out if Vincent is the winner of this competition 💪🏻
“It’s not often that we have to deliver a media plan a couple hours after we get the briefing, but we focused on what mattered and used data in every solution we explored!” – Vincent Mathys