95% of surveyed people are consuming more media, mainly because they’re watching news coverage (67%), but not only, half of people are also enjoying movies and shows via streaming services.
It’s clear that people spend their time consuming video content channels. Not only digital, broadcast TV is the winner.
And even if you think this is only a temporary phenomenon, people do expect to continue to consume more online videos, music streaming & read books once the crisis is over.
Don’t forget it takes a certain number of days to change a habit, people now have time to do so, but once life catches up, they’ll have the tendency to stay in those newly acquired habits.