blue2purple Archives - blue2purple

When Search meets Social

There has been a significant backlash against comments in the past couple of years, with many sites dispensing with comments completely, and trying to push those conversations to social media instead. Read more

Who are we ?

Hey !! We are the new members of blue2purple’s team. We are happy to be part of this expert team and ready to make your dreams come true. Discover us Read more

Reach drives orchestrated marketing

To create a brand marketing strategy, you need to evaluate who could be interested in it. It is important to understand exactly how and why people comment, like or share content. But, this is simply not enough, you need a mass-media thinking combined with the performance tracking opportunities offers by digital tools.Read more...

Conquer the retail peak with… Search

The end-of-year rush has a real impact on customer’s shopping experience. Customers are curious, demanding and impatient especially during this period. They want to get useful advice and answers, expecting personal relevance but they also Read more...

Youtube Trueview meets real-time data

Real time data is a current challenge for marketers. Companies can’t afford to work with outdated data and systems because they’ll put themselves in a disadvantage with the competition. In order to avoid that kind of situation and to help taking accurate decisions, Youtube Trueview adapts its time span.Read more...