Digital Strategy

Everybody has a marketing strategy. Many advertisers are only at the early stages of their digital strategy. Users today spend more time than ever on the internet, online has become part of our daily routine.

It’s important for you to develop a good match between online and offline campaigns and to have objectives for each. Seeing both as separate makes no sense anymore.

Whether you have activated online campaigns or are planning to do so, you need a strategy that responds to your needs. blue2purple is able to help you build your business intelligence by recommending to you where to invest your budgets and reach the right audience. A customer buying cycle isn’t just about the purchasing part. It’s important for you to be present for the right people, at the right time no matter how or where they are searching for you.

We build business intelligence based on the four phases of Kaushik’s user buying cycle: See – Think – Do – Care. A strategy (from branding to performance) is developed in collaboration with the advertisers teams, and put in place by our team.

By using your data, insights from the market and our long proven experience in digital we are able to achieve your objectives. Those will be presented to you through a homemade dashboard, that regroups objectives for every phase.

Having a webmetrics tool today is non-negotiable. To do smart digital marketing, you need to have big data.

At blue2purple we have the knowledge to work with various webmetrics platforms. We offer a full technical implementation, as well as the business intelligence consultancy to help you convert your big data into smart data, and get actionable insights for your business.

We’ll be able to help you with following services:

  • Audit : a complete review of your business is performed. In this first stage, along with the advertiser, we define the objectives and needs and develop a complete measurement strategy.
  • Tracking : we’ll provide you an optimised tracking code and a full implementation guide. If need be, we can coordinate the implementation part with your IT department. Once the tags are placed on the website, a complete check is executed by our webmetrics team.
  • Webmetrics platform set-up : the action-points derived from the audit are put into place: Goals – Events – Social tracking – Enhanced eCommerce
  • Dashboard : tailor-made reports are created in your webmetrics platform, these will help you to take concrete actions according to your channel,… results, …. Furthermore an external dashboard can be developed, in order to have an integrated view of all your channels (on & offline), in order for you to be able to take action in every department of your business.

Once this is put in place you’ll be able to measure the success of all your campaigns and channels and make smarter decisions about where to invest.