Business Intelligence

Whether you have activated online campaigns or are planning to do so, you need a strategy that responds to your needs. blue2purple is able to help you build your business intelligence by recommending to you where to invest your budgets and reach the right audience. A customer buying cycle isn’t just about the purchasing part. It’s important for you to be present for the right people, at the right time no matter how or where they are searching for you.

We build business intelligence based on the four phases of Kaushik’s user buying cycle: See – Think – Do – Care. A strategy (from branding to performance) is developed in collaboration with the advertisers teams, and put in place by our team.

By using your data, insights from the market and our long proven experience in digital we are able to achieve your objectives. Those will be presented to you through a homemade dashboard, that regroups objectives for every phase.