Display plays an important role in your marketing strategy. As a marketeer you’ve understood the logic of a buying cycle and you know that your customers don’t just buy from the first touchpoint. Brand awareness needs to be built in order for your future customer to know you and consider you at a later stage. Display plays an important role here.
It’s the easiest way to build up your brand awareness through classical bannering. But display isn’t only for brand awareness, it can help your customer engage with you or even more: be performance-based and increase your sales or customer loyalty. Whatever strategy you choose for your display, you need to have clear objectives you want to reach in order to make your business grow.