Real Time Bidding (or RTB for those in the know) and Programmatic Buying have become quite popular in the past months and they will keep on growing in the coming months. Today this channel’s investments already represent 5,75% of total digital media investments.
The reason for this success? You target your campaigns based on your audience preferences, not on the media itself. In other words it’s the right message, to the right audience, at the right moment in all inventories. You build a strategy based on consistent communication, powerful remarketing and deduplication.
The result: you get higher performance out of your bannering campaigns. When developing a digital marketing plan, RTB is a must-have.