There are many different advantages of Facebook Messenger for airlines businesses.
During the last 20 years, business became less and less personal. In the meanwhile, messaging platforms grew year after year. Effectively, it was noted that 5 out of the 10 most downloaded apps are messaging apps. Today, people are not keen on calling anymore : it was observed that 64% would rather send messages to a business.
This presence of messenger for business represents a solution for customer care and conversational commerce. The main advantages for that usage are instant replies, live chat and automated experience.