LinkedIn ads can now be targeted to users based on their professional interests.
This system makes Linkedin an advertising platform fully fledged. It gives the opportunity to target specific accounts and interests. For us marketer, we have the chance to reach potential buyers who have an interest in your business (artificial intelligence and so on). It helps us produce more relevant ads by shaping the brand perception by associating it with the topics your audience cares about. You can also target people depending on their degrees.
With this tool we will be able to drive more value and greater ROI by reaching the right audiences for your business. It will gives us the opportunity to :
- Generate engagement by giving relevant ads that match with professional interests
- Deepen our influence with the buying committee in your target accounts
- Influence the conversations around the professional topics that matter