What is Facebook Campaign Budget Optimization?

By |2019-08-01T10:09:34+00:00juillet 24th, 2019|

If you followed social media marketing news recently, you might have seen the term CBO, or “Campaign Budget Optimization” pop up here and there. The feature appeared a few months ago for advertisers, and Facebook [...]

New Travel Ad Solutions

By |2018-05-31T09:39:57+00:00mai 31st, 2018|

Highly fluctuating prices and conditions are the cause for a difficulty to be relevant in the right moment as well as in the right context. Facebook is trying to tackle the issue by working on [...]