Google steps into the Home Services Market

By |2015-08-10T07:49:22+00:00août 10th, 2015|

  In March 2015, Amazon announced the launch of Home Services in the United States, a new section that allows users to hire 900 local service providers like plumbers, music teachers, painters,…   (Source: amazon.com/services) [...]

Google introduces the Buy Button

By |2015-05-28T13:40:16+00:00mai 28th, 2015|

It was already announced in December of last year: Google is launching their own ‘Buy Button’, entering the online commerce. It will be deployed in the coming weeks, at first only on mobile devices. The [...]

Key Tactics to Optimize Ecommerce Campaigns

By |2015-03-06T08:19:40+00:00mars 6th, 2015|

What have we learned at this year's SES London? Here's an overview of some key tactics to optimise ecommerce campaigns. Today, you cannot have a proper ecommerce website without having Google Shopping campaigns. If you already have [...]

Merchant Center

By |2014-03-11T10:24:14+00:00mars 11th, 2014|

  Google Merchant Center is a tool which helps you upload your product listings to be used for Google Shopping, Product Listing Ads, and Google Commerce Search. This tool allows you to trigger your ads [...]