Search text ads are now extended on Youtube

By |2019-03-04T09:58:31+00:00mars 4th, 2019|

Google incorporates Youtube into Search Partner network because Youtube ads have been gaining performance elements native to the traditional Search ads. Marketers will have the opportunity to target an audience according to their research, their [...]

Social takes Search under its wings

By |2018-12-28T08:45:42+00:00décembre 28th, 2018|

While Google is launching their new “social features” with comments on Search Engine Results Page, Facebook is testing the waters with advertisements on search results. This opens up a new ad revenue stream at a [...]

Conquer the retail peak with… Search

By |2018-11-28T09:39:00+00:00novembre 28th, 2018|

The end-of-year rush has a real impact on customer’s shopping experience. Customers are curious, demanding and impatient especially during this period. They want to get useful advice and answers, expecting personal relevance but they also [...]