Snapchat, an ever-increasing competitor to GAFA?

By |2019-06-25T10:18:10+00:00juin 25th, 2019|

Advertising in mobile applications has become the new reality for the actors of online marketing. Giants like YouTube or Facebook are the masters of this specific environment, but other platforms such as Snapchat, are also [...]

Search text ads are now extended on Youtube

By |2019-03-04T09:58:31+00:00mars 4th, 2019|

Google incorporates Youtube into Search Partner network because Youtube ads have been gaining performance elements native to the traditional Search ads. Marketers will have the opportunity to target an audience according to their research, their [...]

Where digital meets mainstream medias

By |2019-01-03T08:08:32+00:00janvier 3rd, 2019|

Some people say that mainstream media is disappearing but is that the truth? Youtube demonstrates that digital is not replacing mainstream media, but is embracing it. On average, users watch over 180 million hours of [...]

Narrative or punchy video? A creative story

By |2018-11-30T07:07:58+00:00novembre 30th, 2018|

Once upon a time, blue2purple went to Google offices to discover the vision of video ads from speakers coming from across the globe. Their quest was to give us their opinion on how to produce [...]

Youtube Trueview meets real-time data

By |2019-02-11T07:47:39+00:00novembre 23rd, 2018|

Real time data is a current challenge for marketers. Companies can’t afford to work with outdated data and systems because they’ll put themselves in a disadvantage with the competition. In order to avoid that kind [...]