Finally, there’s one single report that gives an overview of the organic (SEO) and paied results (SEA). This new report offers insights in what happens if we combine good organic positions and paied announcements.
Until now, Google offered different types of reports to analyze organic and paid results, who were always separated. Now, we can compare the results of different sources in the blink of an eye.
This new report provides us with information on how SEO and SEA interact with one another. To put it briefly: this report offers an unique opportunity to optimize the overall ROI. It has proved to be very useful so far!
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