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Innovative Solutions
Throughout the course, we’ll introduce you to cutting-edge solutions and tools that are reshaping the digital marketing landscape. From privacy-preserving analytics platforms to consent-driven data collection methods, you’ll gain hands-on experience with the latest technologies that will empower you to track your audience effectively while respecting their privacy.
Your Path to Fture-Proofing
As you progress through this course, you’ll not only gain a solid understanding of the cookieless landscape but also acquire practical skills that will set you apart as a future-proof professional. You’ll be equipped to navigate the challenges of tracking your audience and harnessing the power of your data in a world that prioritizes privacy and data ownership.
The future of digital marketing is cookieless, but it’s also full of opportunities for those who are prepared. Join us on this journey to become a master of audience tracking and data ownership, and position yourself as a leader in the cookieless world of tomorrow.
Measuring Footfall: Data-Driven Insights
Gone are the days of guessing the impact of your DOOH campaigns. We’ll equip you with cutting-edge tools and techniques to measure footfall accurately. Dive deep into data-driven insights that reveal how your DOOH efforts influence consumer behavior and in-store conversions. Make informed decisions and optimize your campaigns for tangible results.
Unleash Your Creativity: Stand Out from the Crowd
Finally, prepare to get noticed like never before. We’ll inspire you to unleash your creativity and think outside the billboard. Learn how to design and execute DOOH campaigns that defy convention, leaving a lasting impression on your audience. From interactive installations to immersive experiences, we’ll explore the limitless possibilities of DOOH creativity.
Your DOOH Transformation
By the end of this course, you’ll be a DOOH trailblazer. You’ll have the skills to engage your audience in a dynamic and personalized way, seamlessly integrate mobile retargeting, measure the impact of your efforts, and captivate your audience with imaginative, out-of-the-box creativity. Be ready to set new standards in DOOH advertising and make a lasting impact in the digital landscape. Join us on this transformative journey to redefine DOOH advertising. It’s time to break boundaries, challenge conventions, and create DOOH campaigns that resonate, engage, and inspire. Elevate your marketing game and get noticed like never before with the power of DOOH reimagined.
Adapting to the Digital Era: In a world dominated by digital media, it’s crucial for advertisers to adapt and evolve their offline media strategies. We will provide insights into how offline media can stay relevant and effective in the digital age.
Constructing Effective Offline Media Plans: As an advertiser, you’ll learn practical tips and strategies for constructing offline media plans that align with the digital landscape. We’ll discuss targeting, measurement, and creative approaches that can help you maximize the impact of your offline advertising campaigns.
Advanced: You will be able to launch search campaigns and optimize them to reach your businesses objectives (deepdive into the technical and operational aspects).
This training consists of a live demo in the GTM platform. You’ll learn how to add GTM containers to your websites, and how to create tags in the different media buying platforms.
We’ll cover all the elements of tracking in GTM: Variables, triggers and tags, with multiple exemples of tracking solutions. The administration of the account will also be explained, with publishing rights, versions and approvals.
Through exercises, we’ll determine together what your brand is about and what message you want to put out there. During the workshop, we’ll identify the job to be done, the personas you want to reach, the platforms you need to use, the appropriate tone of voice and the content hierarchy based on the Hero – Hub – Help strategy framework.
Tailor-made approach | Generic approach |
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