//The Cookie Law – A reminder

The Cookie Law – A reminder

 

cookie

Need a refresh about cookies, and, more importantly, about the European legislation on the use of cookies ?

What is a Cookie ?

A cookie is used by a website’s owner to enhance the on-site experience, allowing you, for example, to be constantly connected to your e-mail account, without needing to login over and over again. A cookie thus stores useful information, such as language preferences, account logins, and so on.

It can also turn out to be a powerful marketing tool, since it allows the tracking of users’ behaviour, thus enabling the creation of user profiles by linking their behaviour to previously collected personal data (name, e-mail address, etc.). This enables advertisers to better target and remarket potential clients.

There are different types of cookies, the most relevant to us being the « tracking cookies ». Also called « third party cookies », they record visitors’ behaviour, following their activites on the internet and tracking what websites they visit.

These tracking cookies, if used inappropriately, can become a real threat to privacy. They can be used to collected data for commercial purposes, the information can be sold to third parties, and they can be used in Internet surveillance.

Cookies & Privacy

To protect the privacy of the European citizens, the so-called « Cookie Law » has been created. Before this, few users knew about the existence of cookies, or didn’t know how to block them.  Now any website owner making use of cookies on his website must explicitely inform visitors about their existence, state their purpose and ask for permission to store them on the visitors’ device.

There are different interpretations of the law depending on the country. In Belgium, the most common way used to inform visitors is a small warning at the top or the bottom of the webpage, indicating that the website makes use of cookies and stating their purpose, claiming that the use of the website signifies your approval.

If you are not up to date with the law, please make sure you update your website in order to comply with the new rules, since a user’s complaint can lead to heavy fines.

 

If you need help or more information, please visit the IAB website or use this file.

You can also check out the original presentation on Slideshare.

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By |2015-01-21T06:31:24+00:00janvier 21st, 2015|