Targeted advertising is a way of placing ads based on demographics, on the consumers’ previous buying history or on behavior. Amazon has an big advantage compared to other advertisers like Google and Facebook. Amazon already sends daily packages to their customers and has purchasing data and logistic infrastructure. This shown they have the opportunity to send free samples and use this as a new kind of targeted ads.📍
This new way of target ads could be even more effective than display ads on Facebook or search ads on Google for certain kinds of consumer good. Samples of new products will be sent to customers selected using machine learning based on Amazon’s data about consumer habits.
It will give the opportunity to retail marketers to deepen their knowledge of their customers of future target audience in order to meet their desire.