Google made it easier to set up and optimize your Google Shopping Campaigns. It now has its very own campaign, in which you can target specific parts of the feed in your Merchant Center. You can add specific bids depending on the product category in your feed.
You now also have the possibility to view benchmark data. These competitive metrics are useful to see how your Products Listing Ads are performing compared to ads for other similar products.
Visit : www.blue2purple.com